Analytics and Dashboards

Streamline event analytics with Goldcast and prove event ROI. Enhance Your Sales and Marketing Strategies with Comprehensive Event Data and Insights.

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We love Goldcast's reporting capabilities. Helps us save a ton of time building these reports manually!

Davi Schmidt

Demand Generation Leader

Dashboards and reports to help you gauge event performance, prioritize highly-engaged accounts, and help the sales team with quick follow-ups.

Event Summary Report

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Get all the metrics related to your event's performance and key attendee engagement. In addition, you get granular data on engagement. Easily drill down into these options to gain further insights.

Pre-event analytics

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Pre-event data is one place - Find all details on your event registrants and easily export them. The dashboard also classifies registrant data based on company, title, and domain.

Engagement

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Push actionable engagement data seamlessly into the CRM/MAP of your choice. At Goldcast we track more than 16 activity triggers to help you gauge engagement.

Cross-event reporting

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Get a holistic view of the overall performance of ALL of your events! Run reports on a selected date range and compare performance metrics across events. ‍ Identify best practices, trends, and patterns within your data.

ROI dashboard

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Get clear metrics to justify your budget and prove event ROI. Help your sales teams get better visibility into how their target accounts are engaging.

Frequently Asked Questions

Where is the event dashboard in Goldcast?
You can access the "Analytics" section for each event to gain in-depth analytics and insights. Additionally, the "Reports" section contains cross-event reporting and ROI reporting for an overview of the performance metrics for all your events.
Why is it important to track event analytics?

Tracking event analytics is important for several reasons:

  • Performance evaluation: Event analytics track attendance, engagement, and overall success. Organizers can assess marketing strategies, content selection, and event experience by tracking registrations and attendee feedback. This helps identify strengths and weaknesses to improve future events.
  • ROI: Events require significant investments in terms of time, money, and resources. Tracking event analytics allows organizers to measure the ROI and determine if the event generated the desired outcomes.

Real-time decision-making: Real-time event analytics allow organizers to make data-driven decisions during the event. They can adjust sessions or activities that are not attracting enough attendees, redirect resources, or introduce new incentives to enhance engagement. This agility and responsiveness ensures a better experience for attendees.

What pre-event metrics can you track in Goldcast’s event dashboard?
You can track daily registration count, registration by company and domain, and title of registrants.
How does Goldcast track event engagement?
Goldcast tracks event engagement through a variety of browser based and non-browser based tools.
What post-event metrics can you track in Goldcast’s event dashboard?
As an event organizer, tracking a variety of metrics such as event attendance, session attendance, and time spent can help you measure the success of your event. You can use this data to compare  performance with other events. Additionally, you can utilize data on how attendees responded to calls to action, polls, Q&A, and chats to power follow-up activities after the event.
How can you measure event ROI?
Event organizers who want to understand their program's performance and get the most out of it place a lot of emphasis on their event's ROI and want to measure it effectively. Goldcast's ROI dashboard enables organizers to comprehend their event strategy's performance through pipeline and revenue contribution metrics. Additionally, this dashboard can help AEs/BDRs gain better visibility into how their target accounts engage in events.
What CRM platforms can the event dashboard integrate with?
Currently we have active and fully supported integrations with Salesforce, Hubspot, Marketo & Pardot. Events ROI Dashboard needs an integration with Salesforce via our managed package.

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