If you're tired of promoting webinars with nothing but static images and generic copy, this playbook will change your approach. Learn how Emburse uses Recording Studio and Content Lab to not only create webinar content but simultaneously create engaging promotional materials.

• A strategy for moving beyond static images in pre-event marketing
• How to create webinar content and promotional materials from a single conversation

• Simplify webinar content creation and promotion in one efficient workflow
• Generate video clips, quotes, and takeaways for multi-channel promotion before your webinar takes place
• Increase webinar registration rates with more engaging promotional assets

Instead of asking busy subject matter experts to create formal presentation content, Emburse invites them to a relaxed 45-minute conversation in Recording Studio. This "no pressure" approach makes it easier to secure time with guest speakers who might otherwise be hesitant to commit to content creation. Plus, these conversations automatically feed into Content Lab with zero downloading or re-uploading needed, saving time for the team.

During these sessions, the conversation focuses on what they do best. For example, discussing how they solve customer challenges on a daily basis. The informal format allows them to speak naturally and freely about their expertise without the stress of creating polished content.

💡 Hot Tip Remind experts that this conversation is just a brainstorming session. There's no need for perfectly polished answers. This often results in more authentic insights that make for compelling promotional material later.

After recording the discussion, the Emburse team uses Content Lab, an AI-powered editing tool, to process the conversation through custom prompts. It analyzes the conversation and helps structure it into a cohesive webinar framework.

This step transforms casual expert dialogue into organized content that includes:

• Key talking points
• Logical structure and flow
• Highlighted insights that will engage the audience

While this foundation will guide the actual webinar, there’s even more magic in the next step.

This is where Emburse's approach truly shines. Instead of promoting their webinar with just static images and descriptions, they leverage the same recording to create promotional materials that showcase actual content from the upcoming webinar.

Using Content Lab, Emburse has access to:

• Video posts for social media featuring the subject matter expert discussing key points, giving potential attendees a genuine preview of what they'll learn
• Email copy that incorporates actual language and examples from the discussion
• Registration page content that features concrete takeaways from the conversation

All of this is auto-generated by AI, but they also have the option to use their own specialized prompts to craft more tailored assets.

This approach transforms their promotion strategy from "register to hear what our expert might say" to "look at these valuable insights our expert has already shared, and there's more where that came from."

💡 Hot Tip Create a variety of promotional assets in different formats and lengths to suit various platforms, all from the same source material.

By implementing this playbook, Emburse has eliminated the traditional webinar content creation bottleneck while simultaneously elevating their promotional game. The team creates dynamic promotional materials that give potential attendees a genuine taste of the upcoming webinar, all from a single 45-minute conversation..