You have hours of webinar recordings, customer calls, and team meetings. There's social media gold in there, but who has time to find it and turn it into polished clips? Elena from Nasuni shows you exactly how she uses Goldcast Content Lab to turn long-form video content into high-performing social clips.

• Maintain a consistent weekly posting schedule of high-quality video content
• Transform hours of recordings into 30-45 second social clips in minutes
• Create branded, professional-looking videos that drive meaningful engagement

Goldcast customers get all their events and webinars automatically added into Content Lab. Elena often pulls these existing recordings from her demand gen and customer marketing teams. They give her access to expert discussions and customer insights perfect for social snippets.

But the real game-changer for her was when Content Lab added the upload option in early 2024. This flexibility meant she could work with any video content, not just events and webinars. She uploads customer calls, team meetings, and interview recordings directly into the platform.

💡 Hot tip: Video is Nasuni’s top-performing content type, and customer interviews work especially well on social media. The key is having authentic conversation content that you can polish into professional-looking social clips.

Once your video is in Content Lab, AI jumps right in. It automatically generates clips and pulls out key moments with titles that give you a quick overview. Elena browses through these AI suggestions to find the most compelling titles for her social content.

When she spots something promising, she clicks in and makes edits using the transcript view. This ensures everything is accurate, especially important for technical B2B terms and acronyms. She adjusts clips to 30-45 seconds, which works best for social engagement.

The transcription accuracy has been huge for Elena. She's even tested it against other tools with the same material and Content Lab consistently requires fewer manual corrections, even with technical language.

💡 Hot tip: Elena's team uses Content Lab's transcription for more than just social clips. When they need quick transcripts from meeting recordings, they upload the video and export a transcript within five minutes. It's their go-to solution for turning discussions into written format.

Elena takes full advantage of Content Lab's branding features. The platform has all their branded elements loaded in—fonts, colors, and logos. This makes the entire process seamless. She combines branded captions with custom backgrounds that match Nasuni's visual identity.

Everything happens within Content Lab. No need to export clips and open another tool.

Once everything looks perfect, she exports and schedules across multiple platforms: LinkedIn, Facebook, Twitter, and sometimes Instagram too.

Since the beginning of this year, Elena has been exclusively using clips edited in Content Lab with impressive results. She’s built a sustainable system for publishing high-quality video clips every week. Her streamlined workflow means quick turnaround even under tight deadlines. She was able to:

• create 52 videos
• generate over 12,000 impressions
• achieve a 6.5% engagement rate

Video significantly outperforms other formats at Nasuni in terms of engagement quality. This proves that even technical B2B content performs well when properly edited and branded.