Ask any marketer what their biggest challenge is, and they'll probably tell you it's measuring ROI.

If your company is looking for hard numbers in terms of conversions, sometimes it's a tall order to link your event efforts to the final close—even though you know in your marketer's heart that it was an essential part of the sales journey!

Any way you slice it, proving the return on your webinar and event marketing programs can be tricky. Because webinars and events are typically part of a longer nurture process, it's hard to pinpoint exactly what impact your event had.

Until now, that is!

Over the course of our three-week series, we'll meet weekly to discuss practical insights and strategies you can use to prove the ROI of your programming. You'll hear from expert speakers during every session and also have plenty of time to share your own experiences and learn from other attendees.

Psst: You'll also get an exclusive sneak peek at Goldcast's new Event Analytics Dashboard, which we created specifically to help with ROI tracking. All the more reason to join!