Ask any marketer what their biggest challenge is, and they'll probably tell you it's measuring ROI.
If your company is looking for hard numbers in terms of conversions, sometimes it's a tall order to link your event efforts to the final close—even though you know in your marketer's heart that it was an essential part of the sales journey!
Any way you slice it, proving the return on your webinar and event marketing programs can be tricky. Because webinars and events are typically part of a longer nurture process, it's hard to pinpoint exactly what impact your event had.
Until now, that is!
Over the course of our three-part series, we'll discuss practical insights and strategies you can use to prove the ROI of your programming. You'll hear from expert speakers during every session and also have plenty of time to share your own experiences and learn from other attendees.
Psst: You'll also get an exclusive sneak peek at Goldcast's new Event Analytics Dashboard, which we created specifically to help with ROI tracking. All the more reason to join!
June 7, 2023
Every event is an opportunity to see exactly how people engage with you. We'll discuss how to track engagement data and turn that info into actionable strategies.
June 14, 2023
We'll talk about event reporting and attribution. Get a first look at our Event Analytics Dashboard, which allows marketers and event organizers to instantly access ROI data!
June 28, 2023
Do you have a defined process in place after your event ends? We'll conclude by helping you craft a solid post-event follow-up plan and show you tools that will enable and empower your sales team.
Head of Growth
Director of Product