EVENT ROI BOOTCAMP
In this three-week series, you'll discover how to effectively prove the ROI of events and webinars.
Wednesday June 7th, 14th and 21st
at 12pm ET | 9am PT
Event ROI by Goldcast
Ask any marketer what their biggest challenge is, and they'll probably tell you it's measuring ROI.
If your company is looking for hard numbers in terms of conversions, sometimes it's a tall order to link your event efforts to the final close—even though you know in your marketer's heart that it was an essential part of the sales journey!
Any way you slice it, proving the return on your webinar and event marketing programs can be tricky. Because webinars and events are typically part of a longer nurture process, it's hard to pinpoint exactly what impact your event had.
Until now, that is!
Over the course of our three-week series, we'll meet weekly to discuss practical insights and strategies you can use to prove the ROI of your programming. You'll hear from expert speakers during every session and also have plenty of time to share your own experiences and learn from other attendees.
Psst: You'll also get an exclusive sneak peek at Goldcast's new Event Analytics Dashboard, which we created specifically to help with ROI tracking. All the more reason to join!
Sessions
Session 1
Maximizing Event ROI
with Digital Engagement
Data
Date: June 7, 2023
Every event is an opportunity to see exactly how people engage with you. We'll discuss how to track engagement data and turn that info into actionable strategies.

Session 2
Measuring the Unmeasurable:
Unblocking Event ROI with Goldcast
Date: June 14, 2023
We'll talk about event reporting and attribution. Get a first look at our Event Analytics Dashboard, which allows marketers and event organizers to instantly access ROI data!



Session 3
Event Follow-up to Follow Through:
Achieving Event ROI
Date: June 21, 2023
Do you have a defined process in place after your event ends? We'll conclude by helping you craft a solid post-event follow-up plan and show you tools that will enable and empower your sales team.
