Enterprise B2B marketers are under pressure to drive pipeline, increase content output, and prove ROI — without expanding headcount.

The highest-performing teams aren’t running events as one-off campaigns. They’re designing them as strategic content engines that power demand generation, sales enablement, brand, and thought leadership for months.

In this session, we’ll explore how both virtual programs and in-person tentpole events can be intentionally architected to fuel full-funnel growth.

This webinar explores how search is shifting from human-driven discovery to AI-mediated decision-making.

As generative engines and autonomous agents increasingly synthesize information, shortlist vendors, and influence purchasing decisions, brands must optimize not just for rankings, but for machine evaluation and inclusion.

This session will outline what Generative Engine Optimization (GEO) means at a strategic level and how marketing leaders should adapt their content, data, and measurement frameworks for an agentic economy.

Over three days, leaders from OpenAI, Anthropic, Demandbase, UserGems, HeyGen, MoEngage, Notion, Goldcast, and more will share how they’re building AI-enabled marketing organizations that scale output, surface stronger signals, and make smarter GTM decisions.

Designed for VPs, CMOs, and senior marketing leaders, this event will give you practical insight into how content, personalization, workflows, and predictive intelligence now work together as one system. Join us live and see how the next generation of marketing leadership is being built.