Here's what the best B2B brands know: video wins mindshare. Mindshare wins revenue. And influencer campaigns? They're your fastest path to both.

But most B2B marketers struggle with where to start. How do you identify the right influencers? What kind of campaigns actually break through? And how do you tie it all back to pipeline?

Join Cindy Dubon, Director of Growth Marketing at Goldcast, and Vin Matano, Founder of Creatorbuzz, who's run dozens of successful B2B influencer campaigns. You'll see the exact playbook: from creative gifting activations to video amplification to measuring real business impact.

Video is what wins — and virtual events are one of the most effective ways to create it while still connecting deeply with your audience. Join Cindy Dubon and Tori Whalen as they break down how Goldcast’s growth marketing team designs event experiences that feel human, fuel video across the funnel, and drive pipeline impact.

You’ll learn:

• How to connect virtual events, video, and follow-up for increased pipeline
• The experience tweaks that unlock stronger buying signals
• Practical ways to benchmark your current webinars against a proven playbook
• The must-have virtual event features the Goldcast team swears by

Watch this session to learn how marketers edit videos in Goldcast—even without prior editing experience. We’ll show you how to use AI to handle captions, zooms, overlays, and scene changes so you can create video clips that actually get engagement.