Over three days, leaders from OpenAI, Anthropic, Demandbase, UserGems, HeyGen, MoEngage, Notion, Goldcast, and more will share how they’re building AI-enabled marketing organizations that scale output, surface stronger signals, and make smarter GTM decisions.

Designed for VPs, CMOs, and senior marketing leaders, this event will give you practical insight into how content, personalization, workflows, and predictive intelligence now work together as one system. Join us live and see how the next generation of marketing leadership is being built.

Enterprise B2B marketers are under pressure to drive pipeline, increase content output, and prove ROI — without expanding headcount.

The highest-performing teams aren’t running events as one-off campaigns. They’re designing them as strategic content engines that power demand generation, sales enablement, brand, and thought leadership for months.

In this session, we’ll explore how both virtual programs and in-person tentpole events can be intentionally architected to fuel full-funnel growth.

B2B buyers are exhausted by cold outreach and AI-generated noise. Only 5% are actively in market at any given time, but 100% are forming opinions. The brands winning mindshare are creating real conversations and turning them into lasting impact. Events generate the highest-quality engagement signals in marketing. Yet most organizations leave the majority of that value on the table. Fragmented tools. Siloed data. Content that dies the moment the event ends.