Marketing operations teams face unprecedented challenges as AI tools and capabilities evolve at breakneck speed. Organizations that thrive in this environment don't just implement today's AI solutions—they build adaptive teams and processes capable of continuous evolution. This webinar reveals how forward-thinking marketing operations leaders can create resilient organizations ready to capitalize on emerging AI opportunities

The B2B buyer journey has changed—81% of buyers already have a vendor in mind before they even book a demo. The challenge is clear: how do you ensure your brand is the one they think of first? This webinar will dive into how to create high-impact event experiences that generate demand, build brand trust, and drive conversions long before the sales team gets involved. Through expert insights, real-world examples, and actionable tactics, we’ll explore how to turn event-driven engagement into long-term pipeline success.

In today's crowded B2B landscape, winning mindshare is everything—and it happens long before buyers show intent. That’s why Goldcast and MarketingProfs are bringing together Cindy Dubon, Director of Growth at Goldcast, and Vin Matano, Founder of Creatorbuzz—an agency building and managing B2B influencer marketing programsfor this session. They'll explore how strategic influencer partnerships amplify your brand's reach when it matters most. You'll discover actionable frameworks for identifying the right influencers, building authentic relationships that deliver value to both parties, and measuring real business impact. Plus, learn how video content creates the authenticity that today's B2B buyers crave. Join us to get practical strategies you can implement immediately to transform your influencer marketing approach and drive meaningful results.