Enterprise B2B marketers are under pressure to drive pipeline, increase content output, and prove ROI — without expanding headcount.

The highest-performing teams aren’t running events as one-off campaigns. They’re designing them as strategic content engines that power demand generation, sales enablement, brand, and thought leadership for months.

In this session, we’ll explore how both virtual programs and in-person tentpole events can be intentionally architected to fuel full-funnel growth.

B2B buyers are exhausted by cold outreach and AI-generated noise. Only 5% are actively in market at any given time, but 100% are forming opinions. The brands winning mindshare are creating real conversations and turning them into lasting impact. Events generate the highest-quality engagement signals in marketing. Yet most organizations leave the majority of that value on the table. Fragmented tools. Siloed data. Content that dies the moment the event ends.

Here's what the best B2B brands know: video wins mindshare. Mindshare wins revenue. And influencer campaigns? They're your fastest path to both.

But most B2B marketers struggle with where to start. How do you identify the right influencers? What kind of campaigns actually break through? And how do you tie it all back to pipeline?

Join Cindy Dubon, Director of Growth Marketing at Goldcast, and Vin Matano, Founder of Creatorbuzz, who's run dozens of successful B2B influencer campaigns. You'll see the exact playbook: from creative gifting activations to video amplification to measuring real business impact.