B2B marketers want better attendance, engagement, conversion, and long-term value from their webinars and events. See which comes out on top - or is there a third option that could be better? Look to see which has a fully customizable attendee experience, deep data collection and integrations, and AI-driven video repurposing and campaign solution.
There's no step-up on the webinar interface from the meeting product. While it's familiar, it's hardly memorable.
There's no step-up on the webinar interface from the meeting product. While it's familiar, it's hardly memorable.
Attendee and registrant data provides first-party intent data that sales teams and marketing teams can use to nurture, convert, and upsell prospects and customers. Zoom has analytics limited to attendee, registrant, and engagement data on an event level.
Zoom isn’t a tool that can be added to a marketing tech stack to generate revenue through events and video for audience and prospects across the customer journey. Pre-event registration pages and emails don’t have the customization capabilities to reflect your brand. Post-event video and content repurposing is absent.
There's no step-up on the webinar interface from the meeting product. While it's familiar, it's hardly memorable.
Attendee and registrant data provides first-party intent data that sales teams and marketing teams can use to nurture, convert, and upsell prospects and customers. Zoom has analytics limited to attendee, registrant, and engagement data on an event level.
There's no step-up on the webinar interface from the meeting product. While it's familiar, it's hardly memorable.
Zoom isn’t a tool that can be added to a marketing tech stack to generate revenue through events and video for audience and prospects across the customer journey. Pre-event registration pages and emails don’t have the customization capabilities to reflect your brand. Post-event video and content repurposing is absent.
GoTo Webinar is known for being kind to your wallet. If you're already using other products from the GoTo suite, there's a good chance you'll get a discount, making it even more affordable.
Compared to other webinar platforms in its price range, GoTo offers more integrations with CRM and Marketing Automation Platforms. This can make it easier to manage your contacts and marketing efforts without a lot of extra hassle.
While GoTo Webinar offers different event types, each comes with its own set of limitations. These restrictions might make it harder to engage your audience the way you'd like.
Some users have found it challenging to personalize the look and feel of their webinars. If you're hoping to fully customize branding and themes to match your company's style, you might find GoTo Webinar a bit limiting.
GoTo Webinar is known for being kind to your wallet. If you're already using other products from the GoTo suite, there's a good chance you'll get a discount, making it even more affordable.
While GoTo Webinar offers different event types, each comes with its own set of limitations. These restrictions might make it harder to engage your audience the way you'd like.
Compared to other webinar platforms in its price range, GoTo offers more integrations with CRM and Marketing Automation Platforms. This can make it easier to manage your contacts and marketing efforts without a lot of extra hassle.
Some users have found it challenging to personalize the look and feel of their webinars. If you're hoping to fully customize branding and themes to match your company's style, you might find GoTo Webinar a bit limiting.
Nothing engages your audience and builds a long-term brand as effectively as showing up consistently on video. Goldcast makes it easy for you to build event and video experiences across the customer journey from awareness to retention.
Automate content creation for post-event campaigns with Smart Events. Convert any long-form video into bite-sized videos and social posts.
Host on-demand, simulive, and live webinars according to your goals. Switch between webinars, conferences, round tables, and field events, without switching platforms.
Host on-demand, simulive, and live webinars according to your goals. Switch between webinars, conferences, round tables, and field events, without switching platforms.
Host digital event experiences that get prospects and customers excited about your brand. and customers excited about your brand.
Features | Zoom Webinars | GoTo Webinar |
Drag-and-drop page builder | | |
Localized pages | | |
Spotlight chat, polls, Q&A on stage | | |
Built-in gamification | | Lucky draw, prize pack, and gamification points based on engagement |
Session autoplay | | |
Automatic calendar hold | | |
Custom emails | | |
Pre-scheduling interactions | | |
On-demand recording embeds | ||
Slack + Salesforce integration for sales team alerts | Salesforce, not Slack | |
Real-time CRM and marketing automation integrations | ||
Content repurposing | | |
Consolidate your event and video tech stack into one platform with Goldcast.
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