ZOOM VERSUS GOTO WEBINAR

See how Zoom and GoTo Webinar compare for B2B marketers.

B2B marketers want better attendance, engagement, conversion, and long-term value from their webinars and events. See which comes out on top - or is there a third option that could be better? Look to see which has a fully customizable attendee experience, deep data collection and integrations, and AI-driven video repurposing and campaign solution.

See what some of the best and not-so-best features are between the two

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Pros

Zoom is Zoom for everyone

There's no step-up on the webinar interface from the meeting product. While it's familiar, it's hardly memorable.

Zoom is a venue

There's no step-up on the webinar interface from the meeting product. While it's familiar, it's hardly memorable.

Cons

Lacks in-depth analytics

Attendee and registrant data provides first-party intent data that sales teams and marketing teams can use to nurture, convert, and upsell prospects and customers. Zoom has analytics limited to attendee, registrant, and engagement data on an event level.

Not conducive for an end-to-end strategy

Zoom isn’t a tool that can be added to a marketing tech stack to generate revenue through events and video for audience and prospects across the customer journey. Pre-event registration pages and emails don’t have the customization capabilities to reflect your brand. Post-event video and content repurposing is absent.

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Pros

Budget-Friendly Pricing

GoTo Webinar is known for being kind to your wallet. If you're already using other products from the GoTo suite, there's a good chance you'll get a discount, making it even more affordable.

Strong Default Integrations

Compared to other webinar platforms in its price range, GoTo offers more integrations with CRM and Marketing Automation Platforms. This can make it easier to manage your contacts and marketing efforts without a lot of extra hassle.

Cons

Limited Interactivity

While GoTo Webinar offers different event types, each comes with its own set of limitations. These restrictions might make it harder to engage your audience the way you'd like.

Limited Customization

Some users have found it challenging to personalize the look and feel of their webinars. If you're hoping to fully customize branding and themes to match your company's style, you might find GoTo Webinar a bit limiting.

Goldcast is the modern event and video engagement platform

Nothing engages your audience and builds a long-term brand as effectively as showing up consistently on video. Goldcast makes it easy for you to build event and video experiences across the customer journey from awareness to retention.

AI-driven content repurposing

AI-driven content repurposing

Automate content creation for post-event campaigns with Smart Events. Convert any long-form video into bite-sized videos and social posts.

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One-platform-fits-all

Host on-demand, simulive, and live webinars according to your goals. Switch between webinars, conferences, round tables, and field events, without switching platforms.

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One-platform-fits-all your needs

One-platform-fits-all your needs

Host on-demand, simulive, and live webinars according to your goals. Switch between webinars, conferences, round tables, and field events, without switching platforms.

Read More

Feature Comparison

Go from hosting simple webinars to orchestrating a revenue-driven video engagement strategy

Host digital event experiences that get prospects and customers excited about your brand. and customers excited about your brand.

Features
Zoom Webinars GoTo Webinar
Drag-and-drop page builder
Localized pages
Spotlight chat, polls, Q&A on stage
Built-in gamification
Lucky draw, prize pack, and gamification points based on engagement
Session autoplay
Automatic calendar hold
Custom emails
Pre-scheduling interactions
On-demand recording embeds
Slack + Salesforce integration for sales team alerts
Salesforce, not Slack
Real-time CRM and marketing automation integrations
Content repurposing

Create multi-channel campaigns from video—for free!

See how Goldcast compares with other tools

Consolidate your event and video tech stack into one platform with Goldcast.

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