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ZOOM WEBINARS AND EVENTS VERSUS BIGMARKER
See how Zoom and BigMarker compare for B2B marketers.
B2B marketers want better attendance, engagement, conversion, and long-term value from their webinars and events. See which comes out on top - or is there a third option that could be better? Look to see which has a fully customizable attendee experience, deep data collection and integrations, and AI-driven video repurposing and campaign solution.
See what some of the best and not-so-best features are between the two
Find out what platforms have the tools that allow you to host digital event experiences that get prospects and customers excited about your brand.
Pros
Zoom is a venue
There's no step-up on the webinar interface from the meeting product. While it's familiar, it's hardly memorable.
Zoom is Zoom for everyone
There's no step-up on the webinar interface from the meeting product. While it's familiar, it's hardly memorable.
Cons
Lacks in-depth analytics
Attendee and registrant data provides first-party intent data that sales teams and marketing teams can use to nurture, convert, and upsell prospects and customers. Zoom has analytics limited to attendee, registrant, and engagement data on an event level.
Not conducive for an end-to-end strategy
Zoom isn’t a tool that can be added to a marketing tech stack to generate revenue through events and video for audience and prospects across the customer journey. Pre-event registration pages and emails don’t have the customization capabilities to reflect your brand. Post-event video and content repurposing is absent.
Zoom is a venue
There's no step-up on the webinar interface from the meeting product. While it's familiar, it's hardly memorable.
Lacks in-depth analytics
Attendee and registrant data provides first-party intent data that sales teams and marketing teams can use to nurture, convert, and upsell prospects and customers. Zoom has analytics limited to attendee, registrant, and engagement data on an event level.
Zoom is Zoom for everyone
There's no step-up on the webinar interface from the meeting product. While it's familiar, it's hardly memorable.
Not conducive for an end-to-end strategy
Zoom isn’t a tool that can be added to a marketing tech stack to generate revenue through events and video for audience and prospects across the customer journey. Pre-event registration pages and emails don’t have the customization capabilities to reflect your brand. Post-event video and content repurposing is absent.
Pros
User-friendly automation and control
BigMarker offers helpful features like a scene builder and automation workflows that let you plan your live webinars down to the minute. You can decide when lower thirds appear or when presentations start, giving you more control and peace of mind during your events.
Built-In monetization tools
They provide options for ticketing, coupons, channel subscriptions, and sponsor ad placements, making it easier for you to monetize your webinars and events. Plus, their integrations with payment systems simplify the process.
Cons
Can be overwhelming at first
Some users find that there are a lot of settings to configure, which can make it a bit daunting to set up simple webinars focused on engagement and revenue. It might take some time to get the hang of everything.
Integration challenges
There have been reports that some integrations are complex and might not always work as expected, which can lead to issues with data flow.
User-friendly automation and control
BigMarker offers helpful features like a scene builder and automation workflows that let you plan your live webinars down to the minute. You can decide when lower thirds appear or when presentations start, giving you more control and peace of mind during your events.
Can be overwhelming at first
Some users find that there are a lot of settings to configure, which can make it a bit daunting to set up simple webinars focused on engagement and revenue. It might take some time to get the hang of everything.
Built-In monetization tools
They provide options for ticketing, coupons, channel subscriptions, and sponsor ad placements, making it easier for you to monetize your webinars and events. Plus, their integrations with payment systems simplify the process.
Integration challenges
There have been reports that some integrations are complex and might not always work as expected, which can lead to issues with data flow.
Goldcast is the modern event and video engagement platform
Nothing engages your audience and builds a long-term brand as effectively as showing up consistently on video. Goldcast makes it easy for you to build event and video experiences across the customer journey from awareness to retention.
AI-driven content repurposing
Your events automatically get repurposed into post-event campaign assets, like blog posts and social video clips. Not only that, you can turn any long-form video into multi-channel assets, in minutes.
One-platform-fits-all
Host on-demand, simulive, and live webinars according to your goals. Switch between webinars, conferences, round tables, and field events, without switching platforms.
16+ engagement and intent data points
Goldcast’s dashboards and reports help you measure event performance, prioritize highly engaged accounts, and alert the sales team of opportunities.
Zoom vs BigMarker
Head-to-Head
Features | Zoom Webinar | BigMarker |
Drag-and-drop page builder | | |
Localized pages | | |
Spotlight chat, polls, Q&A on stage | | |
Built-in gamification | | |
Session autoplay | | |
Automatic calendar hold | | |
Custom emails | | |
Pre-scheduling interactions | | |
On-demand recording embeds | ||
Slack + Salesforce integration for sales team alerts | Salesforce, not Slack | |
Real-time CRM and marketing automation integrations | ||
Content repurposing | |
Ready to try Goldcast?
If you're ready to go from a lead-gen-only webinar strategy to a more holistic event and video-first content strategy, we're just a sign up or demo away.
See how Goldcast compares with other tools
Consolidate your event and video tech stack into one platform with Goldcast.
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