So, you've decided this is the year—the year you'll finally find the right partner to host your digital events and help you smash your revenue goals.

Congrats! This is a smart decision, especially given the current marketing landscape.

However, we know the number of platforms out there might have you feeling a little overwhelmed, so we've put together this quick comparison of Goldcast and Livestorm to help.

Choosing the Right Digital Event Platform

Selecting the right partner requires knowing exactly what you need. If you're not sure what you need but you're a B2B marketer, reading this overview will help you start to understand what features should be top of mind as you conduct your search.

And, if you're here because you're trying to make a final choice between Goldcast and Livestorm, you'll get the insight you need to make an informed decision!

Goldcast versus Livestorm

Here's a quick breakdown of important features and functionality offered by both SaaS platforms and how they compare.

Livestorm

Livestorm is a video engagement platform built for meetings, webinars, and virtual events. Small businesses use Livestorm to unblock traditional video conferencing silos.

Livestorm is an excellent tool for simple webinars, but it falls short when it comes to passing custom activities to marketing automation tools and CRM (time spent, polls filled, Q&A asked and many more) thus giving limited options drive MQLs, track pipeline created and influenced from the event.

The Good: Features & Benefits of Livestorm

Let's explore the features and benefits of Livestorm in more detail. These are the things people love.

• Affordable for small businesses

  On a tight budget? No problem. Livestorm uses a “freemium” model with one free plan and then paid plans starting at only $88 per month. This is a great fit for small businesses hosting intimate, no-frills webinars. Keep in mind, these “lower tier options lack advanced features and customer support.

• Easy-to-use registration page templates

  Many users find that Livestorm is easy to use and appreciate the built-in landing page templates. This allows event organizers to quickly spin up pages on the fly with little to no help from other teams, like design and development.

• Basic engagement features like chat, Q&A & polls

  Livestorm supports engagement features like livechat, ability to launch polls and dedicated Q&A. Livestorm also supports private chat for speakers and moderators.

• Ability to organize both live and pre-recorded webinars

  Live? Pre-recorded? Why not both? Livestorm allows organizers to host live events, play a pre-recorded webinar, or do a mix of both. This gives event planners the freedom and flexibility to plan dynamic content experience

• Easy-to-use interface

  One of Livestorm’s strongest benefits is its ease of use. Customers find the platform intuitive and easy to navigate, which makes onboarding new speakers, moderators, and users quick and painless.

The Bad: What Are The Drawbacks of Livestorm?

We mined popular review sites like G2, Capterra, and Trustradius to highlight the most common challenges customers experience with Livestorm.

• AV issues during live sessions

  Many reviews mention AV issues during live events. Specifically, attendees called out audio and video lag that impacted the overall event experience. Livestorm does not offer a “lite mode” to help mitigate attendee bandwidth issues.

• Lower-tier plans don't offer proactive support

  Marketers on lower-tier plans are on their own when it comes to learning the platform. Livestorm does not offer onboarding support or a dedicated success team.

• Basic connectors with marketing tools

  While the Livestorm marketplace touts over 1,000 connected apps, most of these are only available via a third-party connector, like Zapier. And many essential marketing tech integrations, like CRM and MAP connectors, are only available on the premium plan.

The Details: Livestorm Pros & Cons

To summarize, here's a simplified chart that outlines the top pros and cons of Livestorm.

Goldcast: The Revenue-Driven Event Marketing Platform

On the other hand, Goldcast is the #1 platform for B2B marketers to run engaging digital events. Top B2B brands like 1Password, Mailchimp, Lattice, Drift, Salesloft, and others use Goldcast to power their digital events.

With Goldcast, you can easily set up and run high-quality digital events that drive pipeline while providing a memorable experience for attendees.

The Revenue Driving Event Formula

With Goldcast, your sales team can access actionable analytics and real-time insights through native CRM integrations. That gives them the context they need to close the deal!

The Details: Top Goldcast Features for B2B Marketers

• Built specifically for B2B marketers

  Looking for a Netflix-like experience that will grab your attendees' attention—and keep it? We've got you covered.

• Flexible for an array of events

  Whether you want to host a community event, a simple webinar, a hybrid event, or something else, we've got a solution.

• Embed resources directly in events

  With Goldcast, you can easily embed CTAs and other resources into your events.

• Robust engagement features

  Not only do we have Chat, Polls, and Q&A, we offer it in a fully customizable interface so it looks like your brand.

• Video production tools

  Enhance the attendee experience with overlays, lower thirds, and tickers.

• Accessibility options

  Reach a global audience with translation in 14+ languages, captioning, and subtitles.

• Event templates

  Easily duplicate your event templates—because there's no need to reinvent the wheel!

• Deep, native integrations

  We'll push 16+ engagement points to your CRMs and MAPs after an event. We work with tools like HubSpot, Marketo, Pardot, and more. And, you can chat with your sales teams through Slack and Salesforce to make sure they know who's engaging during your live events.

• Always-on access to content

  Within 24 hours of your event, you can expect on-demand access to the recording.

• Easy-to-understand pricing

  We'll never trick you with opaque pricing models. Our pricing is generous and designed so you can focus on growing your business.

• Dedicated customer support

  You'll get live customer support for all of your events, as well as a dedicated team for other questions that come up.