Why Marketers Choose
Goldcast Over Livestorm
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So, you've decided this is the yearâthe year you'll finally find the right partner to host your digital events and help you smash your revenue goals.
Congrats! This is a smart decision, especially given the current marketing landscape.
However, we know the number of platforms out there might have you feeling a little overwhelmed, so we've put together this quick comparison of Goldcast and Livestorm to help.
Choosing the Right Digital Event Platform
Selecting the right partner requires knowing exactly what you need. If you're not sure what you need, but you're a B2B marketer, reading this overview will help you start to understand what features should be top of mind as you conduct your search.
And, if you're here because you're trying to make a final choice between Goldcast and Livestorm, you'll get the insight you need to make an informed decision!
Livestorm versus Goldcast
Hereâs a quick breakdown of the features and functionality offered by each platform and how they compare.
Livestorm
Livestorm is a video engagement platform built for meetings, webinars, and virtual events. Small businesses use Livestorm to unblock traditional video conferencing silos.
Livestorm is an excellent tool for simple webinars, but it falls short when it comes to passing custom activities to marketing automation tools and CRM (time spent, polls filled, Q&A asked and many more) thus giving limited options drive MQLs, track pipeline created and influenced from the event.
Affordable for small businesses
On a tight budget? No problem. Livestorm uses a âfreemiumâ model with one free plan and then paid plans starting at only $88 per month. This is a great fit for small businesses hosting intimate, no-frills webinars.
Keep in mind, these âlower tier options lack advanced features and customer support.Easy-to-use registration page templates
Many users find that Livestorm is easy to use and appreciate the built-in landing page templates. This allows event organizers to quickly spin up pages on the fly with little to no help from other teams, like design and development.
Basic engagement features like chat, Q&A & polls
Livestorm supports engagement features like livechat, ability to launch polls and dedicated Q&A. Livestorm also supports private chat for speakers and moderators.
Ability to organize both live and pre-recorded webinars
Live? Pre-recorded? Why not both? Livestorm allows organizers to host live events, play a pre-recorded webinar, or do a mix of both. This gives event planners the freedom and flexibility to plan dynamic content experiences.
Easy-to-use interface
One of Livestormâs strongest benefits is its ease of use. Customers find the platform intuitive and easy to navigate, which makes onboarding new speakers, moderators, and users quick and painless.
AV issues during live sessions
Many reviews mention AV issues during live events. Specifically, attendees called out audio and video lag that impacted the overall event experience. Livestorm does not offer a âlite modeâ to help mitigate attendee bandwidth issues.
Lower-tier plans donât offer proactive support
Marketers on lower-tier plans are on their own when it comes to learning the platform. Livestorm does not offer onboarding support or a dedicated success team.
Basic connectors with marketing tools
While the Livestorm marketplace touts over 1,000 connected apps, most of these are only available via a third-party connector, like Zapier. And many essential marketing tech integrations, like CRM and MAP connectors, are only available on the premium plan.
The Details: Livestorm Pros & Cons
To summarize, hereâs a simplified chart that outlines the top pros and cons of Livestorm.
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Goldcast: The Revenue-driven Event Marketing Platform
On the other hand, Goldcast is the #1 platform for B2B marketers to run engaging digital events. Top B2B brands like 1Password, Mailchimp, Lattice, Drift, Salesloft, and others use Goldcast to power their digital events.
With Goldcast, you can easily set up and run high-quality digital events that drive pipeline while providing a memorable experience for attendees.
With Goldcast, your sales team can access actionable analytics and real-time insights through native CRM integrations. That gives them the context they need to close the deal!
Proven results
Rate
every month
That was the best partâwe made the decision to pivot on a Friday, and I didnât have to work or stress over it on the weekend. I knew that Iâd be able to move the whole event into Goldcast on Monday. It wasnât even a concern.
Goldcast was super easy to use compared to other platforms for both our employees as well as our guest speakers
Our MQL goals saw an increase of 20% through Goldcastâs video production capabilities. The experience was super engaging and very modern!
Built specifically for B2B marketers
Looking for a Netflix-like experience that will grab your attendees' attentionâand keep it? We've got you covered.
Flexible for an array of events
Whether you want to host a community event, a simple webinar, a hybrid event, or something else, we've got a solution.
Embed resources directly in events
With Goldcast, you can easily embed CTAs and other resources into your events.
Robust engagement features
Not only do we have Chat, Polls, and Q&A, we offer it in a fully customizable interface so it looks like your brand.
Video production tools
Enhance the attendee experience with overlays, lower thirds, and tickers.
Accessibility options
Reach a global audience with translation in 14+ languages, captioning, and subtitles.
Event templates
Easily duplicate your event templatesâbecause there's no need to reinvent the wheel!
Deep, native integrations
We'll push 16+ engagement points to your CRMs and MAPs after an event. We work with tools like HubSpot, Marketo, Pardot, and more. And, you can chat with your sales teams through Slack and Salesforce to make sure they know who's engaging during your live events.
Always-on access to content
Within 24 hours of your event, you can expect on-demand access to the recording.
Easy-to-understand pricing
We'll never trick you with opaque pricing models. Our pricing is generous and designed so you can focus on growing your business.
Dedicated customer support
You'll get live customer support for all of your events, as well as a dedicated team for other questions that come up.
Frequently Asked Questions
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