Why Marketers Choose
Goldcast Over Livestorm

So, you've decided this is the year—the year you'll finally find the right partner to host your digital events and help you smash your revenue goals.

Congrats! This is a smart decision, especially given the current marketing landscape.

However, we know the number of platforms out there might have you feeling a little overwhelmed, so we've put together this quick comparison of Goldcast and Livestorm to help.

Choosing the Right Digital Event Platform

Selecting the right partner requires knowing exactly what you need. If you're not sure what you need, but you're a B2B marketer, reading this overview will help you start to understand what features should be top of mind as you conduct your search.

And, if you're here because you're trying to make a final choice between Goldcast and Livestorm, you'll get the insight you need to make an informed decision!

Livestorm versus Goldcast

Here’s a quick breakdown of the features and functionality offered by each platform and how they compare.

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Livestorm

Livestorm is a video engagement platform built for meetings, webinars, and virtual events. Small businesses use Livestorm to unblock traditional video conferencing silos.

Livestorm is an excellent tool for simple webinars, but it falls short when it comes to passing custom activities to marketing automation tools and CRM (time spent, polls filled, Q&A asked and many more) thus giving limited options drive MQLs, track pipeline created and influenced from the event.

The Good: Features & Benefits of Livestorm
Let's explore the features and benefits of Livestorm in more detail. These are the things people love.
  • Affordable for small businesses

    On a tight budget? No problem. Livestorm uses a “freemium” model with one free plan and then paid plans starting at only $88 per month. This is a great fit for small businesses hosting intimate, no-frills webinars.

    Keep in mind, these “lower tier options lack advanced features and customer support.

  • Easy-to-use registration page templates

    Many users find that Livestorm is easy to use and appreciate the built-in landing page templates. This allows event organizers to quickly spin up pages on the fly with little to no help from other teams, like design and development.

  • Basic engagement features like chat, Q&A & polls

    Livestorm supports engagement features like livechat, ability to launch polls and dedicated Q&A. Livestorm also supports private chat for speakers and moderators.

  • Ability to organize both live and pre-recorded webinars

    Live? Pre-recorded? Why not both? Livestorm allows organizers to host live events, play a pre-recorded webinar, or do a mix of both. This gives event planners the freedom and flexibility to plan dynamic content experiences.

  • Easy-to-use interface

    One of Livestorm’s strongest benefits is its ease of use. Customers find the platform intuitive and easy to navigate, which makes onboarding new speakers, moderators, and users quick and painless.

The Bad: What Are The Drawbacks of Livestorm ?
We mined popular review sites like G2, Capterra, and Trustradius to highlight the most common challenges customers experience with Livestorm.
  • AV issues during live sessions

    Many reviews mention AV issues during live events. Specifically, attendees called out audio and video lag that impacted the overall event experience. Livestorm does not offer a “lite mode” to help mitigate attendee bandwidth issues.

  • Lower-tier plans don’t offer proactive support

    Marketers on lower-tier plans are on their own when it comes to learning the platform. Livestorm does not offer onboarding support or a dedicated success team.

  • Basic connectors with marketing tools

    While the Livestorm marketplace touts over 1,000 connected apps, most of these are only available via a third-party connector, like Zapier. And many essential marketing tech integrations, like CRM and MAP connectors, are only available on the premium plan.

The Details: Livestorm Pros & Cons

To summarize, here’s a simplified chart that outlines the top pros and cons of Livestorm.

Goldcast: The Revenue-driven Event Marketing Platform

On the other hand, Goldcast is the #1 platform for B2B marketers to run engaging digital events. Top B2B brands like 1Password, Mailchimp, Lattice, Drift, Salesloft, and others use Goldcast to power their digital events.

With Goldcast, you can easily set up and run high-quality digital events that drive pipeline while providing a memorable experience for attendees.

The Revenue Driving Event Formula

With Goldcast, your sales team can access actionable analytics and real-time insights through native CRM integrations. That gives them the context they need to close the deal!

Proven results

Attendance
Rate
Time spent per event
SQLs and demo requests
Time saved
every month
3 hrs
Hear from happy customers who have made the switch
Implementation Support
This is an image of Nina Butler, Director of Global Events Marketing at Alyce.

That was the best part—we made the decision to pivot on a Friday, and I didn’t have to work or stress over it on the weekend. I knew that I’d be able to move the whole event into Goldcast on Monday. It wasn’t even a concern.

Megan Guerra
Increased attendance rate
This is an image of Davi Schmidt, Demand Generation Director at Snaplogic.

Goldcast was super easy to use compared to other platforms for both our employees as well as our guest speakers

Davi Schmidt
Demand Generation Director
snaplogic logo.
Video Production Capabilities
This is an image of Nina Butler, Director of Global Events Marketing at Alyce.

Our MQL goals saw an increase of 20% through Goldcast’s video production capabilities. The experience was super engaging and very modern!

Laura Lilley
Global Experiential Marketing & Events
Hootsuite logo.
The Details: Top Goldcast Features for B2B Marketers
  • Built specifically for B2B marketers

    Looking for a Netflix-like experience that will grab your attendees' attention—and keep it? We've got you covered.

  • Flexible for an array of events

    Whether you want to host a community event, a simple webinar, a hybrid event, or something else, we've got a solution.

  • Embed resources directly in events

    With Goldcast, you can easily embed CTAs and other resources into your events.

  • Robust engagement features

    Not only do we have Chat, Polls, and Q&A, we offer it in a fully customizable interface so it looks like your brand.

  • Video production tools

    Enhance the attendee experience with overlays, lower thirds, and tickers.

  • Accessibility options

    Reach a global audience with translation in 14+ languages, captioning, and subtitles.

  • Event templates

    Easily duplicate your event templates—because there's no need to reinvent the wheel!

  • Deep, native integrations

    We'll push 16+ engagement points to your CRMs and MAPs after an event. We work with tools like HubSpot, Marketo, Pardot, and more. And, you can chat with your sales teams through Slack and Salesforce to make sure they know who's engaging during your live events.

  • Always-on access to content

    Within 24 hours of your event, you can expect on-demand access to the recording.

  • Easy-to-understand pricing

    We'll never trick you with opaque pricing models. Our pricing is generous and designed so you can focus on growing your business.

  • Dedicated customer support

    You'll get live customer support for all of your events, as well as a dedicated team for other questions that come up.

Thoughtspot logo.
BitSight logo.
snaplogic logo.
Hootsuite logo.

Frequently Asked Questions

Why do businesses choose Livestorm?
Livestorm is an established name in the game, which some companies may gravitate toward. Customers also appreciate the platform's ability to host live and pre-recorded content, as well as additional resources. Built-in attendee surveys also bolster events by allowing organizers to collect feedback on the spot.
Why do businesses choose Goldcast?
Goldcast is a best-in-class solution built specifically for B2B marketers. Event organizers can rely on Goldcast to share data across platforms and teams, deliver a unique, engaging, and modern experience to attendees, and provide dedicated customer support if issues arise. Goldcast allows today's marketers to meet their pipeline and revenue goals while growing their audience.
Where does Livestorm fall short?
Livestorm lacks deep native integrations, which marketers need in order to make data-driven decisions and share information across different teams.
More questions?
Last Updated February 8, 2023

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