BigMarker versus GoTo Webinar:
Which Is Best for B2B Marketers?
Why do businesses choose BigMarker?
BigMarker was one of the first companies to offer a digital event platform. It allows marketers to garner feedback from attendees with built-in surveys and can host multiple downloadable resources throughout an event. Event organizers rely on BigMarker to host both real-time and pre-recorded webinar content.
Why do businesses choose GoTo Webinar?
GoTo Webinar is a solid platform for basic webinars. They are a legacy webinar platform, and its parent company, GoTo, is well-known in the telecommunications space.
Where do GoTo Webinar and BigMarker fall short?
Both GoTo Webinar and BigMarker come up short when it comes to native integrations that modern B2B marketers need. Both platforms are also hard to learn and may require onboarding for new users and speakers. Finally, neither webinar tool offers customization so that companies can bring their own, on-brand experience to events.
Why choose Goldcast over GoTo Webinar and BigMarker?
B2B marketers select Goldcast because it's built specifically for their needs. The platform offers deep native integrations and funnels 16+ engagement points to your CRM and MAP tools once an event ends. Goldcast is intuitive, user-friendly, and easy to learn and also allows companies to customize events so that every webinar is on-brand, visually arresting, and engaging.
Last Updated February 8, 2023