Why Choose Goldcast for Your Next Virtual Event

February 7, 2021

If you’re here, you already know event marketing matters. 

Unfortunately, the rest of the team has yet to be convinced. Because no matter how relevant the theme or enticing the speaker panel, your C-levels and (most of all) sales team all ask the same thing after each event: “Was it worth it?”

As a marketer, you know B2B events are a crucial piece to the revenue puzzle and when it comes to hosting your virtual events, there’s no shortage of options for you to choose from.

So, why choose Goldcast?

In a sentence: Because we are the only virtual event platform designed to deliver a revenue-driven answer to the post-event. “So what?”

Rather than serve up yet another webinar platform, we created Goldcast with the goal of making it simpler to gather attendee analytics, get sales on board for relevant marketing goals and metrics, and even personalize the attendee experience before, during and after the event for attributable, high-conversion follow-up.

Because the age of the revenue marketer is officially here, and we think it’s high time event platforms got the memo. But don’t take our word for it. Check out our top features so you can make up your own mind about whether or not Goldcast is the right choice for you.

Create an unforgettable attendee experience 

Gone are the days when a simple webinar brought in hundreds of demos. Today, virtual events have been reinvented with new, innovative formats—and the stakes have never been higher.

Unlike most virtual event platforms, Goldcast gives you more programming options, a customizable main stage, breakout rooms for one-on-ones, roundtable rooms to hop in and out of and the option to customize who accesses what so you can make sure all your attendees are right where they need to be.

Users can also provide attendees with a downloadable resource centre, take advantage of advanced chat permissions, and even enable attendees to virtually “jump” on stage and ask video questions.

Goodbye Zoom fatigue. Hello (almost) in-person virtual events!

Make your virtual event feel like, well… you

Everyone wants to feel special. 

In fact, a staggering 99% of marketers say personalization helps advance customer relationships, while 80% of consumers are more likely to buy from brands who serve up those personalized experiences. 

In other words, your virtual event experience needs to feel unmistakably like you, while giving attendees that warm fuzzy feeling that they’re used to with in-person events.

Goldcast has several customization features that help make that happen.

From personalized registration pages to automatically branded and generated follow-up emails, we make sure your event stays your event from beginning to end.

See real-time analytics before, during and after the event

Field marketers work hard to plan awesome events—and they need to know their efforts are worth it.

At Goldcast, we know that data is the glue that holds marketing and sales together—which is why we make measurability simple with real-time data insights that unlock hidden sales opportunities and drive immediate pipeline impact. 

You can see exactly where high-priority attendees focus their time, ask their questions, and even assign a Total Engagement score to each attendee, along with any additional notes that could help sales personalize their follow up.

Goldcast does all of this for you automatically and in real-time.

Power-up on post-event sales enablement 

Any event marketer worth their weight knows it’s what happens after the event that counts.

In 2021 and beyond, a simple ‘Thanks for attending’ email won’t cut it—these days, your attendees need to know you care. That means using hard data to reach out to leads in a way that matters to them.

With Goldcast, you get deep, account-level insights into each attendee, shown all-in-one on your visual dashboard (think: attendee drop-off points, questions asked, poll responses, and more). All of this data flows seamlessly into your existing sales systems (whether that’s Hubspot, SFDC, Marketo, etc.) for targeted post-event follow up, without skipping a beat.

Whether you need to send a direct mail bundle to support a local business struggling with the effects of Covid, or target newly identified contacts with a pre-built outreach sequence, following up post-event has never been simpler. 


Experience unrivalled customer success

As more and more B2B buyers log-on to virtual events, new tools are appearing at every corner—but for field marketers prepping the event of the year, the need for a real live human behind the virtual curtain is a top priority. 

That’s why at Goldcast, we believe in offering an arm around the shoulder from day one.

We’ll help you set up and test your event to make sure everything is ready for the big day. Plus, we never hide behind a ticket desk or faceless email address. You can reach us by phone, email or even Slack. We stay on standby throughout the event. 

Whatever you need, our 100% human support team has got you covered.


Great data insights + a quality event experience = More closed-won revenue

Goldcast isn’t the only virtual event platform out there—but we are the best at capturing actionable data that leads to more closed-won opportunities.

From our all-in-one visual dashboard to unrivalled data insights, there are a ton of reasons why running virtual events with Goldcast is a solid choice for any revenue-driven marketer.

With our extensive event knowledge, we know exactly what makes marketers tick, because we’ve been there. Schedule a no-strings-attached demo today and we’ll be happy to show you exactly how we can help.

Ready to take your next virtual event to the next level? Request a Goldcast demo today. 


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