As an event marketer, you already know the importance of a great MarTech toolkit.
But from the rise of virtual events to the focus on data-led marketing, the high-stakes game of B2B sales seems to be changing every day. Trying to stay on top of it all is no easy task.
Lucky for you, as the marketing technology (a.k.a. MarTech) industry continues to grow, the options are seemingly endless. You might even find there are too many tools to choose from. And assembling the perfect tech stack is never a set-and-forget activity.
“You're never really done testing and iterating your Martech stack,” says Aria Shirani, Field Marketing Manager of Commercial and Partner Programs at Thoughtspot. “There will always be new tools coming out, fluctuating business needs, hot trends, and changes in personnel that dictate an ongoing 'science experiment' to effectively support the goals of each respective company.”
The key is to drill down on your goals (and your sales team’s goals) and choose tools that will get you there with minimum fuss.
To help you build a powerful MarTech stack, we’ve pulled together exactly what you need, plus a quick snapshot of some of the top players in the market today. Goodbye clunky marketing tools, hello seamlessly integrated MarTech stack!
Before we dive into the top MarTech tools, let’s get this million dollar question:
Should a virtual event platform be part of your MarTech stack?
As you might’ve guessed, we believe the answer is yes. But ONLY if it brings you the right data.
At Goldcast, we’re obviously a little biased toward virtual event platforms that buck the ‘just-another-webinar-trend’ to deliver all of the above benefits and more. But, that’s us.
Now let’s take a look at some of the top MarTech tools to help bolster your results and bring in more revenue for the business.
Choosing the perfect tools for your MarTech stack is everything—but getting it right is an ongoing project.
Here are a few tips from Thoughtspot marketing ace Aria Shirani on what you need to refine a truly impressive MarTech stack:
Remember, no platform will perform the way you need it to without the right mindset and team to power it. Any time you introduce a new tool to the stack, make sure you’re giving yourself and your team plenty of time to really get to know (and optimize) it.
Got it? Great! Now that that’s settled, let’s head into the MarTech tools hit list.
Advertising and promotion in the 21st century is a highly skilled game.
When it comes to the best advertising tech, there are a ton of options to choose from including email marketing platforms, Pay-Per-Click ad tools and SEO enrichment technology.
Here are some of the top benefits of adding advertising tech to your MarTech stack:
3 of the top players in advertising and promotion tech are:
When it comes to a strong brand image, content is king — which is why you need to make sure your content and experience tech is on point from day one.
From personal gifting services to smart virtual event platforms, there are many different content and experience tools to help elevate your MarTech stack and your brand.
Here are some of the top benefits of adding content and experience tools to your MarTech stack:
3 of the top players in content and experience tech are:
There’s no two ways about it — consumers these days expect great social engagement from great brands.
And with the average person spending around 2.5 hours per day on social media, it’s a guaranteed route to find solid leads for your business.
Lucky for you, these days there are a lot of ways into #socialvibes for companies.
Here are some of the top benefits of adding social engagement platforms to your MarTech stack:
3 of the top players in social media tech are:
Data management tools are a marketer’s best friend.
From re-engaging dropped-off customers, to seeing real-time user intent, these tools allow you to understand your audiences like never before, for major marketing impact.
Here are some of the top benefits of adding a data management tool to your MarTech stack:
3 of the top players in data management tech are:
When it comes to content management, there are a ton of must-have features to look out for. From easy-to-build websites to a wide array of add-ons and plugins, the right CMS can help huge projects feel easy and 100% on-brand.
Here are some of the benefits of adding a robust CMS to your MarTech stack:
3 top players in CMS tech:
Ah technology. No matter where you turn, there are always more options.
But with a smart MarTech stack, you’ll be sure to drive more revenue and crush those closed-won opps in no time.
Whichever tools you choose, just remember these three rules:
With the right tools aimed sharply at the right goal, you’ll be sure to make your next campaign one to remember. Now get out there and start building the MarTech of your dreams!