July 2022 Product Updates: New Production Elements, Activity Triggers, and More!

July 7, 2022
Chaithra M D
Chaithra M D
Product Marketer at Goldcast

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Welcome to this month’s product update overview. July 4th is right around the corner, and we’re entering this month with a bang 🎇

Keep reading to learn more about our latest product releases, including jazzy new video production elements and an expansion of our Slack + Salesforce integration.

Let’s get to it! 👇

Production elements

Video production and branding just got so much better!

Need to share an urgent or essential message with your attendees?

Great news—now you can!

Show up-to-the-minute information, updates, and prompts to your attendees using our flashy new ticker message.

Along with adding name cards and publishing chat messages, you can now:

  • Share a scrolling message on the stage
  • Share a scrolling message across the whole event

The scrolling ticker is ideal for communicating important information at scale, like an upcoming session or related resource.

🎬 Learn more about Goldcast’s video production features.

New event activity triggers

We’re excited to add three new activity triggers for entities in your event: Broadcasts, Booths, and Discussions 👇

If a user enters a session, a booth, or a discussion group, this data will automatically sync with your HubSpot or Marketo account. More data = better lead scoring!

Here’s a quick breakdown of how this works:

  • Attended Session → When an event user enters a broadcast
  • Attended Booth → When an event user enters a booth
  • Attended Discussion Group → When an event user enters a room (booth or event-level or breakout rooms)

🔀Check out the complete list of Goldcast Activity Triggers

New notifications for your Slack + Salesforce integration

The Slack + Salesforce has been a huge hit so far, and we’re excited to keep making these notifications even better.

Now, your team can get notified on Slack whenever an existing lead attends your event. The lead owner will be tagged and sent their magic link for the event so they can jump in and start engaging with their prospect right away.

How’s that for speed to lead?

⚡️ Get instant visibility into event activity with the Slack + Salesforce integration

That’s all for now. We’ll see you next month with more product updates! 👋

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