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If youâre a Chief Marketing Officer (CMO) in this brave new world, youâll know better than anyone that no two days are ever the same.
Because no matter how robust your annual strategy might be, it takes just a single shift to turn it upside down. Which means you have to be one step ahead of the game at all times.
Ahead of the trends. Ahead of the news. And more often than not, ahead of your customersâ ever-changing desires.
To help you achieve that ultimate foresight, we asked marketing leaders featured on CMO Diaries which books they couldnât live without. From inspiring biographies to marketing essentials, if youâre ready to get ahead (and stay there) these are the reads for you.
Source: goodreads.com
Whatâs it all about? Want to be on da Vinciâs wavelength? This biographical study into curiosity, observation, and imagination shows you how to achieve that illustrious genius-level 100.đ§
âThis book is fascinating. It's amazing to see what kind of agency he has and how it drove him to write down a list of questions every morning and try to find out the answers. I now look for agency whenever Iâm hiring.â
Source: goodreads.com
Whatâs it all about? Find out all the major effects sleep can have on your physical and mental well-being and learn some practical tips to improve your own sleep cycle. đ´
âSilicon Valley glorifies that lack of sleep is good. But this book talks about how important sleep is to function at your peak. It's fascinating. I'm learning so muchâI've started sleeping for eight hours and biphasically like the Europeans do.â
Source: goodreads.com
Whatâs it all about? Big-time investor and entrepreneur Ray Dalio shares the life and business principles heâs adopted over the years to achieve ultimate success. đđź
âI read this a few years ago, and it really stood out. I love it. The work and life principles that you guide yourself by are incredible.â
Source: goodreads.com
Whatâs it all about? Learn how world-leading companies like Amazon, Salesforce, Uber, and IKEA define a new market category, develop it, and dominate it over time. A discipline these authors term âcategory design.â
âA no-brainer. Itâs just great for anecdotes and applying actual, tangible exercises.â
Source: goodreads.com
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Whatâs it all about? Explore how your business can play, and win, the infinite game by focusing on long-term value and healthy growth. đ
âThe Infinite Game talks about how you can get into battles day in and day out, but if you keep your sights on the long game, your mission, and your vision, then you're going to get there. It's the people that get distracted along the way that do things that don't support their mission or their vision, that tend to lose.â
Source: goodreads.com
Whatâs it all about? Integrity in the workplace matters. Learn how to provide your employees with the stability they need by implementing Chestnutâs six-step integrity management process. đđ˝
âThis is a great read on integrity in the workplace. How we can all show up a little bit better for one another, and how we can all take personal accountability for how we show up.â
Source: goodreads.com
Whatâs it all about? Uncover the benefits of instilling a strong work ethic within your employees and the four mind-transforming rules that will help them achieve it. đĄ
âOne of the greatest books ever written.â
Source: goodreads.com
Whatâs it all about? Find out how to form result-boosting habits and ditch the ones that are holding you back with a framework thatâs proven to skyrocket your results. đ
âThis is just essential reading.â
Source: goodreads.com
Whatâs it all about? Learn the techniques youâll need if you want to build and run a successful company, with tips on how to navigate scenarios and motivate employees.
âI really love this one.â
Source: goodreads.com
Whatâs it all about? Ever get stuck in the weeds of a problem? Discover the five practices that will help you ace the efficiency test and finally be able to just get stuff done. â
âOne of the classics.â
Source: goodreads.com
Whatâs it all about? Looking to understand the world of buying and selling and how to succeed in it? These are the twenty-two rules you canât afford to miss.
âCompletely outstanding.â
Source: goodreads.com
Whatâs it all about? Want to find a job you love and make an awesome career from it? Discover the strategies successful entrepreneurs have used and the landmines theyâve avoided to achieve ultimate fulfillment. đ¤
âIf you're just starting out, this is the best book on career development I've ever read.â
Source: goodreads.com
Whatâs it all about? Network your way to the top with these six tips to becoming well-liked, 12 ways to authentically win people over, and nine methods to spark change in a person, youâll be fueled with all the advice you need to reach new social and business heights.
âThis is the first business book I ever read and every time I go into an important meeting, I check my notes on it as a reminder that, ultimately, it's all about people, and your brand is defined as your last interaction with a person."
Source: goodreads.com
Whatâs it all about? More of us are working remotely than ever before. But if youâre an employee looking to elevate efficiency or a manager looking to increase team productivity, these practical tips make for an unmissable read.
âNeeley is amazing. And it's just so timely as we start to think about this notion of hybrid work versus an office at home. It's such a game plan around that.â
Source: goodreads.com
Whatâs it all about? If you want to stay ahead of future marketing shifts, level up on innovative marketing strategies, and learn from the industry pros leading the charge on the marketing revolution, this book is a must-read. đŽ
âQuantum Marketing pushes us for a multi-sensory future and reminds us that brands arenât just about the visuals you see. And that multisensory experiences arenât all about the brand. I'm just like 'mind blown'!â
Source: goodreads.com
Whatâs it all about? Referred to as âa book for people who donât read business booksâ, if youâre fed up with conformity and are ready to break the mold, Moon is the tour guide you never knew you needed. đşď¸
âI love this book. Itâs about this concept of trying to be more and more of the same and take best practices â how can you be different? What are the ways you can stand out?â
Source: goodreads.com
Whatâs it all about? Pink uncovers the true power behind finding hidden patterns in the day and how you can use those patterns to build an uber-efficient schedule.
âItâs all about how âwhenâ you do things matter just as much as âwhatâ you do. For example, error rates for surgeons are much higher in afternoons versus mornings. The likelihood of getting parole from the same judge before lunch and after lunch is dramatically different. It might sound crazy, but I religiously take breaks now. If part of my job is to make good decisions, be a good listener, and really understand people â all of the data shows that mental acuity with no breaks is way worse. So the moral of the story is to take breaks!â
Source: goodreads.com
Whatâs it all about? Looking to branch into a new vertical or product line? Mooreâs practical guide will help you navigate the challenges and set your business on the path to brand-boosting success. đ
âI love the Geoffrey Moore books. âZone to Winâ is a great oneâitâs about how you think of resourcing as a company. They provide really interesting, eye-opening frameworks that help you be a value-add to strategic company conversations for what you're trying to do as a business.â
Source: goodreads.com
Whatâs it all about? Do you want in on budget decisions and strategy? Miller gives you the tools youâll need to schmooze those already at the table and guides you seamlessly from salesperson to businessperson and beyond.
âIf you're on the enterprise selling side, I recommend A Seat at the Table. Itâs an oldie but goodie. It breaks down what âconsultative sellingâ and âvalue sellingâ actually mean. If youâre trying to scale this at your company, you need to understand what itâs trying to do. Thatâs how you start speaking the language.â
Source: goodreads.com
Whatâs it all about? Get inspired by the story of Salesforce and learn how to break out, innovate, and grow with the same strategies that forged the tech giant itself. đĽď¸
âIf you work in tech, check this out. Sometimes you learn a lot from people who have taken a similar path. â
Source: goodreads.com
Whatâs it all about? The ultimate bible for bringing high-tech, cutting edge products to the worldâs largest markets. đ
âI am a big Jeffery Moore fan. I loved Crossing the Chasm and his other books. Understanding and having a strong point of view on the strategy, from a business perspective, is where youâll make the biggest knowledge and career jumps.â
Source: goodreads.com
Whatâs it all about? Fed up with dysfunctional teams and internal politics? đ Find out how Gaewprasert identifies and cures five of the major causes of dysfunction with wisdom, courage, and discipline.
âI make every new team I have do this together. If you have not read this book with your own leadership team, please read it â it is an amazing read, very thought-provoking. Then work with your leadership team to work through it.â
Source: goodreads.com
Whatâs it all about? If youâre looking for practical steps to improve your focus and reduce distractions, this is where itâs at. đ
âThis is such a great book for practical tips on employee engagement. It's very practical, hands-on, and gives you checklists for things to think about on a Monday. Employee engagement is so important. Our teams are so important. It's really worth the time to read.â
Source: goodreads.com
Whatâs it all about? Discover how to rejig your outlook to focus on achieving small things over time to reach your goal. Even if those small things sometimes arenât the most exciting tasks.
âThis is all about how to be a long-term thinker in a short-term world. Which, if you think about it, right now, we're all in this short-term world. Are you even thinking about two years from now? Five years from now?â
Source: goodreads.com
Whatâs it all about? Discover the story behind the ultimate fantasy card game Magic: The Gathering, and the impact it had on the gaming world at the time. đŽ
âAn awesome book on the history of âmagic the gathering.â But I look at it as a proxy for the Web3 space because that magic was one of the very early precursors to collecting, trades, rarity, and gamification â to all of these things we'll hold dear in the future world. To move fast in the future, you have to look to the past.â
President Truman once stated, "Not all readers are leaders, but all leaders are readers.â
We couldnât agree more. As a marketing leader, youâre not just responsible for taking your team to greatness. Youâre responsible for leading your entire customer base too.
Thatâs a pretty big task. But with the help of some good habits and some great reading, youâll be ready for whatever challenges lie ahead.
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