One Digital Events Platform, Multiple B2B Use Cases

Goldcast is built for B2B marketers to host events of all sizes and types, from intimate fireside chats and webinars to full-blown virtual and hybrid events.

Explore how top B2B companies are using Goldcast across multiple teams 👇

WEBINARS

Webinars are a great way to build brand awareness and educate your audience. BambooHR hosts their monthly live webinar series HR Unplugged on Goldcast to build community, answer questions live, and collect all the right engagement insights to send to Marketo.

 
Quote

I love using Goldcast for our webinars, events and hybrid events because it offers seamless, user-friendly features that make hosting and attending a breeze, while providing excellent support and interactive tools to engage the audience effectively. It's the perfect platform to elevate online events.

Sabrina Pallazola

Sr. Digital Programs Specialist
Sabrina Pallazola
 

Product Demo

Today, buyers expect to see product demos on their own schedule without the pressure of a sales call. Amplitude hosts monthly product demos on Goldcast in an interactive Q&A format. Sales teams use the post-event data to personally reach out to the prospects and build relationships.

Quote

We immediately saw a 15% increase in our attendance rates. Our product demos are super interactive now, thanks to Goldcast.

Regina Soller-Gould

VP Marketing
Regina Soller-Gould

Virtual summits

Virtual summits are a fantastic way to bring prospects, customers, and employees together to share content, celebrate milestones, and facilitate conversations. Starburst hosts their Datanova summit on Goldcast to announce product updates, share customer success stories, and showcase thought leadership.

 
Quote

At Drift, every experience matters. That’s why we moved all of our digital events to Goldcast. We beat our pipeline goals by 3x. And our SQLs went up by 20%!

Sara Lieber

Event Marketing Manager
Sara Lieber
 

Product Launches

Product launches can fizzle out if not done thoughtfully. That’s why Attentive uses Goldcast to create a lot of excitement with its product launches. They mix technical content with entertainment by having a DJ, including gamification elements, and creating an on-demand hub with all relevant content.

Quote

We wanted to do something different for our product launches, something that no one in our industry did. The Goldcast experience was gorgeous and very memorable.

Natalia Rybicka

Senior Director, Event Marketing
Natalia Rybicka

Community Events

Starburst and Github host global events for their developer community. They use Goldcast’s language translation, captioning, and subtitles to improve accessibility. They also use small breakout rooms to connect community members.

 
 

User Conferences

Egnyte used Goldcast’s video production tools to deliver their content-heavy conference with a TV-quality experience. They also used multiple tracks to provide users content catered to their industry or role, like new product announcements, Egnyte's roadmap, interactive product demonstrations, case studies with customers and more.

Quote

Post-event attendee feedback from our 2,000+ attendees was 4.8/5. The video production was top notch.

Risa Peterson

Head of Event & Field Marketing
Risa Peterson

HYBRID EVENTS

Many companies want to livestream the in-person event for virtual audiences to engage with the content without having to travel. In-person/virtual audiences can interact through a mobile web interface.

 
Quote

We had a small, intimate in-person event with most of our customers joining virtually. Goldcast powered everything from check-in and badging to live streaming the event, and the whole experience was seamless.

Subbu Iyer

previously CMO
Subbu Iyer
 

HIGH-TOUCH FIELD EVENTS

Digital field events are a great way to influence pipeline in the remote world. Companies use Goldcast to host high-touch events with key prospects, including wine tastings, cooking classes, chocolate making, and many more.

Quote

Goldcast creates an incredible experience for high-touch wine tasting events with target accounts. Our best ROI event program so far!

Sara Moll

CEO
Sara Moll

Company Kickoffs

It’s very rare that all employees are in the same place given today’s remote-friendly work environment. That’s why Toast used Goldcast to host their multi-day, multi-track company kick-off to improve communication and employee engagement.

 
Quote

We have a special culture at Toast, and we are always looking for unique ways to bring our employees together. Goldcast helps us do that.

Michael Powers

Director of Employee Experiences
Michael Powers

Run All Your Events On One Powerful Platform.

Discover why leading B2B companies like Adobe, Microsoft, Zuora, and Mailchimp trust Goldcast for their events.

© 2024 Copyright Goldcast, Inc. All rights reserved.