Video Production Tools
Using effective video production tools can increase engagement in your event by at least 15% and make it feel like an interactive TV show. At Goldcast, all of these engagement points are sync’d to marketing automation tools and CRMs to help your sales and customer success teams understand how your prospects/customers are interacting in the event.

The ability to make attendees participate more and feel engaged through simple production tools makes a huge difference

Callum Donnelly
Business Development

Here are some ways to leverage Goldcast’s inbuilt easy-to-use video production tools
Overlays and lower-thirds:

Give a newsroom style experience to your attendees using simple overlays and lower-thirds. Add in names, designations or other helpful info for attendees.
Publishing attendee chat on Stage:

Publish interesting chat comments to stage and encourage more attendee participation. This is a great way to make attendees feel seen.
Publishing poll questions and responses on stage:

Publishing poll responses on stage allows attendees to see the poll answers and encourages them to participate more actively.
Publishing Q&A on stage
Organizers/Speakers can push questions from attendees to the stage. This allows every attendee to know who is asking the question, when it is answered and encourages them to ask more questions.
Using Ticker messages to direct attendees to specific pages

Organizers can use ticker messages that are clickable and can direct attendees to specific external pages - be it their website, e-books, next event series, post-event surveys
Highlighting partners during your session

Highlight logos of your partner/sponsor to the main stage and create brand awareness.. This is of course an addition to having sponsor booths, where sponsors can have a booth of their own and have attendees learn more.
Virtual Backgrounds:

You can choose to have your own virtual background during the event. This is especially helpful in remote and at-home settings.

Frequently Asked Questions
Tracking event analytics is important for several reasons:
- Performance evaluation: Event analytics track attendance, engagement, and overall success. Organizers can assess marketing strategies, content selection, and event experience by tracking registrations and attendee feedback. This helps identify strengths and weaknesses to improve future events.
- ROI: Events require significant investments in terms of time, money, and resources. Tracking event analytics allows organizers to measure the ROI and determine if the event generated the desired outcomes.
Real-time decision-making: Real-time event analytics allow organizers to make data-driven decisions during the event. They can adjust sessions or activities that are not attracting enough attendees, redirect resources, or introduce new incentives to enhance engagement. This agility and responsiveness ensures a better experience for attendees.
Interested In Creating Amazing Experiences For Your Attendees?
