Video Production Tools

Using effective video production tools can increase engagement in your event by at least 15% and make it feel like an interactive TV show. At Goldcast, all of these engagement points are sync’d to marketing automation tools and CRMs to help your sales and customer success teams understand how your prospects/customers are interacting in the event.

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The ability to make attendees participate more and feel engaged through simple production tools makes a huge difference

Callum Donnelly

Business Development

Here are some ways to leverage Goldcast’s inbuilt easy-to-use video production tools

Overlays and lower-thirds:

Give a newsroom style experience to your attendees using simple overlays and lower-thirds. Add in names, designations or other helpful info for attendees.

Publishing attendee chat on Stage:

Publish interesting chat comments to stage and encourage more attendee participation. This is a great way to make attendees feel seen.

Publishing poll questions and responses on stage:

Publishing poll responses on stage allows attendees to see the poll answers and encourages them to participate more actively.

Publishing Q&A on stage

Organizers/Speakers can push questions from attendees to the stage. This allows every attendee to know who is asking the question, when it is answered and encourages them to ask more questions.

Using Ticker messages to direct attendees to specific pages

Organizers can use ticker messages that are clickable and can direct attendees to specific external pages - be it their website, e-books, next event series, post-event surveys

Highlighting partners during your session

Highlight logos of your partner/sponsor to the main stage and create brand awareness.. This is of course an addition to having sponsor booths, where sponsors can have a booth of their own and have attendees learn more.

Virtual Backgrounds:

You can choose to have your own virtual background during the event. This is especially helpful in remote and at-home settings.

Frequently Asked Questions

Where is the event dashboard in Goldcast?

You can access the "Analytics" section for each event to gain in-depth analytics and insights. Additionally, the "Reports" section contains cross-event reporting and ROI reporting for an overview of the performance metrics for all your events.

Why is it important to track event analytics?

Tracking event analytics is important for several reasons:

Performance evaluation: Event analytics track attendance, engagement, and overall success. Organizers can assess marketing strategies, content selection, and event experience by tracking registrations and attendee feedback. This helps identify strengths and weaknesses to improve future events.
ROI: Events require significant investments in terms of time, money, and resources. Tracking event analytics allows organizers to measure the ROI and determine if the event generated the desired outcomes.

Real-time decision-making: Real-time event analytics allow organizers to make data-driven decisions during the event. They can adjust sessions or activities that are not attracting enough attendees, redirect resources, or introduce new incentives to enhance engagement. This agility and responsiveness ensures a better experience for attendees.

What pre-event metrics can you track in Goldcast’s event dashboard?

You can track daily registration count, registration by company and domain, and title of registrants.

How does Goldcast track event engagement?

Goldcast tracks event engagement through a variety of browser based and non-browser based tools.

What post-event metrics can you track in Goldcast’s event dashboard?

As an event organizer, tracking a variety of metrics such as event attendance, session attendance, and time spent can help you measure the success of your event. You can use this data to compare performance with other events. Additionally, you can utilize data on how attendees responded to calls to action, polls, Q&A, and chats to power follow-up activities after the event.

How can you measure event ROI?

Event organizers who want to understand their program's performance and get the most out of it place a lot of emphasis on their event's ROI and want to measure it effectively. Goldcast's ROI dashboard enables organizers to comprehend their event strategy's performance through pipeline and revenue contribution metrics. Additionally, this dashboard can help AEs/BDRs gain better visibility into how their target accounts engage in events.

What CRM platforms can the event dashboard integrate with?

Currently we have active and fully supported integrations with Salesforce, Hubspot, Marketo & Pardot. Events ROI Dashboard needs an integration with Salesforce via our managed package.

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