Registration and confirmation
To increase attendance rates, it is imperative to nail the registration & confirmation process. Many customers reported an immediate 15% increase in attendance with Goldcast.
We saw a 50% lift in attendance rate, and a large part of that is attributed to the automated calendar invites and magic links that make logging into the event simpler than ever.
Here are some ways to streamline your registration and confirmation experience
Use your Hubspot, Marketo, Pardot, or Eloqua forms
Easily import registrants from any of your marketing automation platforms to Goldcast.
Goldcast Registration page Templates
Goldcast registration pages allow you to spin out templates in a few clicks and easily customize fields you wish to add.
Automatic Calendar block:
Goldcast automatically blocks an attendee's calendar, be it Outlook, Gmail when someone registers for an event. This increases attendance by at least 15% since most of us miss confirmation emails and forget to add them to our calendar.
Magic Link Confirmation:
Confirmation Email with the magic link (unique login link) can be sent automatically from your marketing automation system or from Goldcast for frictionless event entry.
Email builder for confirmation and reminder emails
Use our email builder to build emails and send custom reminder emails. Our email builder also displays deliverability stats to understand open rates.
Frequently Asked Questions
Tracking event analytics is important for several reasons:
- Performance evaluation: Event analytics track attendance, engagement, and overall success. Organizers can assess marketing strategies, content selection, and event experience by tracking registrations and attendee feedback. This helps identify strengths and weaknesses to improve future events.
- ROI: Events require significant investments in terms of time, money, and resources. Tracking event analytics allows organizers to measure the ROI and determine if the event generated the desired outcomes.
Real-time decision-making: Real-time event analytics allow organizers to make data-driven decisions during the event. They can adjust sessions or activities that are not attracting enough attendees, redirect resources, or introduce new incentives to enhance engagement. This agility and responsiveness ensures a better experience for attendees.