Registration and confirmation

To increase attendance rates, it is imperative to nail the registration & confirmation process. Many customers reported an immediate 15% increase in attendance with Goldcast.

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We saw a 50% lift in attendance rate, and a large part of that is attributed to the automated calendar invites and magic links that make logging into the event simpler than ever.

Ashleigh Frank

Demand Gen

Here are some ways to streamline your registration and confirmation experience

Use your Hubspot, Marketo, Pardot, or Eloqua forms

Easily import registrants from any of your marketing automation platforms to Goldcast.

Goldcast Registration page Templates

Goldcast registration pages allow you to spin out templates in a few clicks and easily customize fields you wish to add.

Automatic Calendar block:

Goldcast automatically blocks an attendee's calendar, be it Outlook, Gmail when someone registers for an event. This increases attendance by at least 15% since most of us miss confirmation emails and forget to add them to our calendar.

Magic Link Confirmation:

Confirmation Email with the magic link (unique login link) can be sent automatically from your marketing automation system or from Goldcast for frictionless event entry.

Email builder for confirmation and reminder emails

Use our email builder to build emails and send custom reminder emails. Our email builder also displays deliverability stats to understand open rates.

Frequently Asked Questions

Where is the event dashboard in Goldcast?

You can access the "Analytics" section for each event to gain in-depth analytics and insights. Additionally, the "Reports" section contains cross-event reporting and ROI reporting for an overview of the performance metrics for all your events.

Why is it important to track event analytics?

Tracking event analytics is important for several reasons:

Performance evaluation: Event analytics track attendance, engagement, and overall success. Organizers can assess marketing strategies, content selection, and event experience by tracking registrations and attendee feedback. This helps identify strengths and weaknesses to improve future events.
ROI: Events require significant investments in terms of time, money, and resources. Tracking event analytics allows organizers to measure the ROI and determine if the event generated the desired outcomes.

Real-time decision-making: Real-time event analytics allow organizers to make data-driven decisions during the event. They can adjust sessions or activities that are not attracting enough attendees, redirect resources, or introduce new incentives to enhance engagement. This agility and responsiveness ensures a better experience for attendees.

What pre-event metrics can you track in Goldcast’s event dashboard?

You can track daily registration count, registration by company and domain, and title of registrants.

How does Goldcast track event engagement?

Goldcast tracks event engagement through a variety of browser based and non-browser based tools.

What post-event metrics can you track in Goldcast’s event dashboard?

As an event organizer, tracking a variety of metrics such as event attendance, session attendance, and time spent can help you measure the success of your event. You can use this data to compare performance with other events. Additionally, you can utilize data on how attendees responded to calls to action, polls, Q&A, and chats to power follow-up activities after the event.

How can you measure event ROI?

Event organizers who want to understand their program's performance and get the most out of it place a lot of emphasis on their event's ROI and want to measure it effectively. Goldcast's ROI dashboard enables organizers to comprehend their event strategy's performance through pipeline and revenue contribution metrics. Additionally, this dashboard can help AEs/BDRs gain better visibility into how their target accounts engage in events.

What CRM platforms can the event dashboard integrate with?

Currently we have active and fully supported integrations with Salesforce, Hubspot, Marketo & Pardot. Events ROI Dashboard needs an integration with Salesforce via our managed package.

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