July 23, 2024
First-of-its-Kind Tool Uses Video as the Input to Generate Multimodal, Multichannel Content in Seconds
BOSTON, July 23, 2024 - Goldcast, the platform first known for helping B2B marketers run engaging events and drive revenue, today announced the launch of Content Lab, an AI-powered content repurposing tool that uses video as the input to generate multimodal, multichannel content. This product launch signifies a milestone in growth for Goldcast - which initially made waves in 2022 when it raised $28 million in series A funding and proved its efficacy with customer wins including Intuit MailChimp, ClickUp, and Microsoft’s GitHub - now transforming from a standalone digital events platform to a comprehensive B2B video campaign platform.
“Our mission is to make video the centerpiece of the B2B marketing machine and help marketers do it at a high quality and at the most efficient cost so that they can build a brand, create impact, and generate pipeline from those efforts,” said Palash Soni, CEO and co-founder of Goldcast. “With the introduction of AI-powered Content Lab, Goldcast is uniquely positioned to play a key role in how marketers create, repurpose, and measure content as we move swiftly into a video-first future.”
With Content Lab, B2B marketers can use events, webinars, customer testimonials, or any other type of video as their input and transform it into multi-channel content quicker and cheaper than ever before. The AI product uses a combination of GPT and GPT-like Large Language Models (LLMs) to deliver best-in-class outputs and it has been specifically trained to consume transcript content effectively. With strong semantic search features and retrieval augmented generation (RAG) to deliver highly contextual output, future users will be able to search Content Lab’s video library with specific queries like, “Give me five times where my CEO spoke about the vision of the company,” and immediately get multiple clips to creatively mix and optimize using video, audio, and text.
Key features of Content Lab include:
Goldcast is an AI-powered B2B video campaign platform that transforms marketing by putting video and events at the heart of the customer journey. Thousands of enterprise B2B marketers, from companies like LG, Zuora, and Mailchimp, leverage Goldcast to more effectively get in front of their audience, repurpose and create engaging and consumable video content, and capitalize on brand authority and intent. Elevate your videos and events with Goldcast for true audience engagement, brand development, and revenue growth.
Tory Kurpeski
tory@goldcast.io© 2024 Copyright Goldcast, Inc. All rights reserved.