Goldcast delivers seamless integrations, built-in content AI, and significant cost and efficiency gains, enabling Cloudflare to run 400+ webinars/quarter and turn engagement into real revenue.
Goldcast is unique, especially in its integration.
From a technical standpoint, the integrations to our existing ecosystem were much simpler and allowed us to use all of the bespoke data.
We are running 400 webinars a quarter, that's a lot of different events with a lot of different custom asks.
Especially with all the changes that are happening with AI, it's important that I'm working with vendors that are pushing the envelope of the technology and constantly bringing new things to light.
One of the nice things about Goldcast is that it's already natively built in as a content AI platform. The data that is trapped inside your webinars, your events, all of that can be pulled out with AI. You can just ask and talk to the transcripts. And it will pull that video up for you and make a clip.
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The most obvious thing from a marketing operations perspective was that immediate cost savings compared to other platforms. And then I owned the content and I didn't have to pay additional money to actually get my content.
In addition, we have efficiency gains, which means we can run more programs with the same amount of time, which leads to more engagements, more meetings, more pipeline, and ultimately more revenue.
It's the technology, it's the people, it's the partnership, it’s that they listen, it's all of those things. I mean, it's a great product.
About
Jessica Kao is a recognized thought leader in Marketing Operations and Martech, with deep expertise in the B2B space. She served as Senior Director of Marketing Operations and Martech at Cloudflare from April 2023 to December 2024, where she played a key role in onboarding Goldcast. She currently serves as Director, B2B GTM Transformation Advisor at Adobe.
Jessica has led marketing operations and technology functions at both high-growth startups and global enterprise companies, driving scalable digital transformation across complex organizations.
She is a 7x Marketo Champion, Marketo Champion of the Year, Marketo User Group Leader of the Year, and a 2021 Adobe Experience Maker Award winner, recognized for her leadership in digital transformation.
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