December 2023 Product Updates: Event Series, Event Tags, Calendar Invite Enhancements, and More!

December 7, 2023
Chaithra M D
Chaithra M D
Associate Product Marketer

Maximize Your Marketing ROI

Join 10,000 other marketers already getting the best tips on running engaging events that boost pipeline and create raving fans.

We’re wrapping up 2024 with the final product updates for the year! 🎄

As you may already know, many of our product updates and features materialize through the valuable feedback we receive from you. If you have any ideas, observations, or opinions to share, rest assured that we are always eager to hear from you.

What’s new this month? Read on to see the latest updates at Goldcast and how they can help you run events that engage and drive more revenue.

1. Event Series

Leverage Event Series for brand and business impact!

Simplify the registration process and enhance the user experience for your event series. With Goldcast’s new Series functionality, your audience can pick and choose which events they want to attend—with a single submission, and you get a consolidated view of how each series is performing. Leverage Series for an upcoming mini-series or an ongoing series.

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Simplified Registration: Your audience will appreciate the simplicity of a single registration page where they can explore and choose from a variety of events that interest them. Series registration pages allow users to sign up for any upcoming event for your series. Furthermore, you can choose to display past events on the registration page as well. Users can access on-demand recordings of each past event in your series.

Personalization: Let your audience decide which events align with their needs and preferences. This personalized approach enhances their experience.

Efficient Analytics: Gain insights into attendee preferences, popular events, and overall engagement through comprehensive series analytics. This data empowers you to make informed decisions for future events.

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📽️ Deep dive into Series!

2. Managed Package On Salesforce Appexchange

We’re an official Salesforce partner, woohoo!! You can now find our Salesforce integration in the Salesforce AppExchange.

The Goldcast + Salesforce integration connects Goldcast to a Salesforce instance, with an effortless data sync between the two. Sync Goldcast registrant, attendee, and engagement data through custom activities to your Salesforce Sales Cloud to elevate your sales and marketing efficiency.

With our managed package installed, you also get pre-defined reports that can be readily used by your Sales and Marketing teams to get event performance insights. Leverage our ROI Dashboard to see how your events are contributing to actual business impact, like pipeline and revenue.

🙋‍♀️Learn all about the listing here.

3. Calendar Invite Enhancements

Tailor your event experience right from the start!

Now, you have the flexibility to personalize the location and description in your calendar holds. Additionally, you can conveniently store your calendar settings in the event template, making it simple to apply them to events created from the template.

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Key updates:

  • Tailor the calendar invite description and location for all types of events. Refer to the help documentation for more information.
  • Modify the subject line when re-sending calendar invites after updating event details.
  • Efficiently preserve calendar invite settings within the event template. Consult the help documentation below for guidance.

📅More details on calendar invite enhancements here.

4. Event Tags

Better organize and keep track of your events with tags.

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Now, you can effortlessly keep track of all your Goldcast events by adding tags to each event. With the ability to maintain tags in one centralized place and reuse them across events, organizing and managing your events is much simpler.

👉Learn more about event tags.

5. Email template duplication

Organizers can now copy an existing email template into other events. They can choose to duplicate any existing email template in any upcoming events and use it by making minor changes instead of creating a template from scratch.

🙋‍♀️More info here.

Thank you for a great year! We’ll see you in Jan with brand-new product updates! 👋

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