Goldcast Event Marketing Blog

Where event marketers come to grow. Dig into industry news, best practices, and insider tips on how to transform your events into a top revenue-generating channel.

Digital Events and Beyond: 5 Creative Ways the Goldcast Team Uses Goldcast
May 4, 2023

Digital Events and Beyond: 5 Creative Ways the Goldcast Team Uses Goldcast

New to digital events? Or looking for other ways to make the most of your investment in Goldcast? Take a look at five creative ways we use our own product.

Supercharge Your Virtual Events With Smart Gifting
May 4, 2023

Supercharge Your Virtual Events With Smart Gifting

More than just well-timed swag, smart gifting is a surefire way to wow your event attendees and drive revenue. Dive into gifting the best practices and hot tips with Nina Butler, Senior Director of Revenue Marketing at Alyce.

Events Across the Funnel: 10 Virtual Event Ideas for Every Stage of the Sales Cycle
May 4, 2023

Events Across the Funnel: 10 Virtual Event Ideas for Every Stage of the Sales Cycle

Want to increase pipeline velocity at every stage of the sales cycle? These virtual event ideas will help move prospects through your funnel faster.

May 2023 Product Updates: Cross-Event Reporting, Event Hub, Page Builder Enhancements, and More
May 3, 2023

May 2023 Product Updates: Cross-Event Reporting, Event Hub, Page Builder Enhancements, and More

Explore our May 2023 product updates, including, cross-event reporting, on-demand data sync, page builder enhancements, and more!

Mobile version, self-serve booths and more!
May 2, 2023

Mobile version, self-serve booths and more!

What's new on Goldcast? Take a look at some cool new features we've rolled out that are going to make your event even more epic!

We Asked 500+ Attendees What They Really Want From Your Events. Here’s What They Said.
May 2, 2023

We Asked 500+ Attendees What They Really Want From Your Events. Here’s What They Said.

We asked over 500 attendees what they really wanted from a digital event. Spoiler alert: It’s not more group chat. In this article, you’ll get real data on what attendees want.

The Team Behind an Event Marketer’s Success: Meet Ashley Keating from CallMiner
May 1, 2023

The Team Behind an Event Marketer’s Success: Meet Ashley Keating from CallMiner

Would you agree that an event marketer can never truly fly solo? Learn more about how an event director can build a stellar events team.

Keeping a Community Intact Through the Pandemic: Meet Jen DeLong from Slack
May 1, 2023

Keeping a Community Intact Through the Pandemic: Meet Jen DeLong from Slack

Tune into JenDeLong journey of spearheading events at Tableau and Slack, both of the Salesforce stable, and her insights on tapping into a community of users.

Riding the Ebbs and Flows of Event Marketing: Meet Natalia Rybicka from Attentive
May 1, 2023

Riding the Ebbs and Flows of Event Marketing: Meet Natalia Rybicka from Attentive

Struggling to navigate the changing event landscape or to get work-life balance? Read here for tips and tricks offered by Attentive’s seasoned event marketer.

Go Big on Events: 8 Specific Areas Goldcast Shines over BigMarker
May 1, 2023

Go Big on Events: 8 Specific Areas Goldcast Shines over BigMarker

Goldcast beats BigMarker every time. From rich production capabilities to deep and seamless integrations, these core features can make a big difference.

14 Powerful Webinar Invite Email Examples to Boost Your Attendee Count
April 27, 2023

14 Powerful Webinar Invite Email Examples to Boost Your Attendee Count

Looking for ways to improve your webinar invite emails and skyrocket your sign-ups? Check out these proven tips and completely free webinar invite email templates!

Keep Things Running Smoothly: How a Virtual ‘Run of Show’ Document Simplifies Digital Events (+Free Download!)
April 21, 2023

Keep Things Running Smoothly: How a Virtual ‘Run of Show’ Document Simplifies Digital Events (+Free Download!)

A thorough Run of Show can be your secret weapon when it comes to managing flawless events. See what goes into a Run of Show, and download your free template.

6 Ways Goldcast Helps Customer Marketing Teams Drive Engagement, Renewals, and Expansions
April 20, 2023

6 Ways Goldcast Helps Customer Marketing Teams Drive Engagement, Renewals, and Expansions

Make your customer events more memorable with digital experiences that grow key relationships. Learn how Goldcast helps drive engagement and boost renewals.

Partner Marketing Events: Avoid Endless Emails with these 6 Simple Event Partnership Tips
April 19, 2023

Partner Marketing Events: Avoid Endless Emails with these 6 Simple Event Partnership Tips

B2B partner marketing events don’t always work the way you want them to. But with a few simple tips, your partnership headaches will be a thing of the past.

Elevate Your Law Firm's Event Strategy: 6 Tips from Expert Legal Marketers
April 16, 2023

Elevate Your Law Firm's Event Strategy: 6 Tips from Expert Legal Marketers

Hear from three seasoned legal marketers on how they're thinking about content, planning small- and large-scale events, and staying inspired.

Not Just Content: Scaling Digital Event Experiences Across the Funnel at Zuora
April 13, 2023

Not Just Content: Scaling Digital Event Experiences Across the Funnel at Zuora

With a well-planned strategy supporting every stage of the funnel, find out how Zuora increased attendance by embracing experience-driven programs with Goldcast.

16 Key Lessons from The Best (And Worst) Webinar Emails We’ve Seen
April 13, 2023

16 Key Lessons from The Best (And Worst) Webinar Emails We’ve Seen

Need to step up your webinar emails? Boost attendance with the latest tips, examples and best practices from some of the best and worst webinar emails we’ve seen so far.

Creating a Frictionless Attendee Experience: The Magic Behind Our Magic Links
April 11, 2023

Creating a Frictionless Attendee Experience: The Magic Behind Our Magic Links

Serious about improving your virtual event experience? Take a look at how one magic link makes event access a breeze for attendees, speakers and hosts!

Why Sales Enablement is an Essential Part of an Event Marketing Strategy + Tips for Success
April 11, 2023

Why Sales Enablement is an Essential Part of an Event Marketing Strategy + Tips for Success

Aligning marketing and sales is key to driving event registration and attendance. See tactical tips on how to align before, during, and after events.

Need to Showcase ROI? Blow Your Boss Away With These 9 Virtual Event KPIs
April 11, 2023

Need to Showcase ROI? Blow Your Boss Away With These 9 Virtual Event KPIs

April 2023 Product Updates: Embeddable Forms on the Page Builder, Pushing Chat to Q&A, Speaker Controls, and More
April 10, 2023

April 2023 Product Updates: Embeddable Forms on the Page Builder, Pushing Chat to Q&A, Speaker Controls, and More

Explore our April 2023 product updates, including Embeddable Forms on the Page Builder, Pushing Chat to Q&A, Live Attendee Count, and more!

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