About the guest

Nick is a Field Marketing leader, driven by results, solutions and technology. Marketing is his life, and Field Marketing is his forte.  As a disruptor, he strives to establish genuine, long-lasting relationships with clientele and drive success home for all involved.

Through the years, he has gained a reputation for being able to successfully develop and execute fully-integrated Field and Cross-Channel Marketing strategies – by craving for high impact results throughout the sales and marketing pipeline. Innovative and highly analytical, he is dedicated to connecting enterprise clientele with solutions. He defines infrastructural needs and provides technical solutions that push his clients to succeed.

Pioneering change, he works to rapidly grow operations, and when given the reins, he takes charge in the marketing, sales, and transformation of both enterprise and start-up organizations.  He contributes to public relations and social media initiatives that drive awareness of new products and services that are available to enterprise businesses - while interacting with both the media and potential buyer.

How To Stand Out With Your Event Strategy In 2021

57:47 | 02.12.2020
B2B demand gen methods have changed this year. Field marketing has been disrupted. Reduced travel, low in-person engagements and cancellation of live events has left B2B marketers struggling to meet their lead generation targets. Companies are forced to innovate and have started to use creative tactics to influence buyers for top line growth. The session is aimed to share best practices on how to target your ICP through various channels and discuss what's working and what's not working. Particularly we'll be focusing on virtual events, how to engage prospects and customers through them and drive revenue through those events. ‍

Welcome to Goldcast Radio- a brand new podcast that gives you a sneak peek inside the mind of modern field marketers, demand generation folks & CMOs.

Every week, Kishore Kothandaraman (Co-founder, Goldcast.io) interviews the thought leaders in event marketing and delves deep into their experience.

What’s broken about events & how could it be made better? What advice do they have for up-and-coming field marketers? What are the institutional/ operational challenges that are associated with being an event marketer?

Goldcast Radio is made up of real-life stories that help you navigate the challenges of the role that is extremely important in creating great digital experiences.