About the guest

Elissa Fink was Tableau Software’s CMO for over 11 years and retired at the end of 2018. She is credited with driving marketing strategy and execution through all stages of growth, taking the company from a small startup with ~$5 million in revenue to a publicly held industry leader with over $1 billion in revenue.

Elissa built the Tableau brand and cultivated the enthusiastic Tableau fanbase from just a few hundred to hundreds of thousands.She serves on boards including Pantheon, Qumulo, Concora and Uberflip.

She also advises fast-growth tech companies in scaling and marketing strategy including Outreach, Exasol, Saviynt and Intellimize. She occasionally teaches at the University of Washington.

How Can Field Marketers Become CMOs?

35:43 | 11.11.2020