Event Marketers Path to Leadership
MASTERCLASS EVENT BY GOLDCAST
Deep-dive sessions on how to level up your skill set across other marketing disciplines. Learn how to become a successful marketing leader.
Masterclass Event by Goldcast
The role of an event marketer has changed—it’s not just event planning anymore.It’s about creating experiences that focus on building relationships with buyers, amplifying brand messaging, and collecting deep data insights that can be used for extended touchpoints with prospects and customers.
At Goldcast, we are lucky to work with 300+ event marketers from brands like Zuora, Microsoft, Amplitude, Drift, Salesloft, and more. And the best ones are crafting experiences that meaningfully influence buying decisions.
That said, very few CMOs have an event marketing background. When we started speaking to event marketers who became marketing leaders, they all had one thing in common: they learned essential marketing skills running events and then applied those skills to other areas.
Our mission is to help elevate the role of event marketing and help event marketers develop into marketing leaders. And we want to enable that by providing education and resources for event marketers to help them grow in their careers.
That’s why we are hosting a career day in October for ambitious B2B event marketers to help you learn more about the paths you can take in B2B marketing to advance your career.