Our mission is to help elevate the role of event marketing and help event marketers develop into marketing leaders. And we want to enable that by providing education and resources for event marketers to help them grow in their careers. 

SPEAKERS
Avatar of Kelly Cheng KC
Kelly Cheng
Head of Marketing
Goldcast
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Avatar of Kishore Kothandaraman KK
Kishore Kothandaraman
COO
Goldcast
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Avatar of Meisha Bochicchio MB
Meisha Bochicchio
Senior Content Marketing Manager
Goldcast
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Avatar of Belinda Joseph BJ
Belinda Joseph
Head of Events and Community
Goldcast
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Avatar of Cassandra King CK
Cassandra King
Head of Content and Community
Superside
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Avatar of Sydney Sloan SS
Sydney Sloan
Executive in Residence
Scale Ventures
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Avatar of Liz Kokoska LK
Liz Kokoska
Head of Demand Generation
Wiz
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Avatar of Sruthi Kumar SK
Sruthi Kumar
Director of Demand Generation
TripActions
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AGENDA
5:00 PM - 5:50 PM UTC
Developing a Strategy: How Events Support Business Growth

Are you ready to prioritize and streamline your event strategy? If so, this session is for you. Join us for a deep dive into event goal setting, managing event budgets, and ensuring events level up to...

  • Kelly Cheng
  • Sydney Sloan
5:55 PM - 6:28 PM UTC
Using Event Data to Tell a Story

The #1 question leadership wants answered is often “what’s the ROI”? Leveraging data to tell a full story around event performance, what’s working, and areas for growth is what...

  • Belinda Joseph
  • Liz Kokoska
6:32 PM - 7:02 PM UTC
Making Events Part of a Larger Integrated Campaign

Digital events are more than just “nice to have”—they have become a central part of integrated marketing campaigns. But how can event teams build momentum before and after a single event...

  • Kishore Kothandaraman
  • Sruthi Kumar
7:05 PM - 7:37 PM UTC
Event Design: Bringing Events to Life Through Thoughtful Branding

You’ve got people in your event—great! Now it’s time to deliver on your promise. You have less than five minutes to capture your audience’s attention before they start zoning out....

  • Meisha Bochicchio
  • Cassandra King
7:40 PM - 8:00 PM UTC
Workshop: Exploring Three Career Paths to Leadership

What separates an event planner from an event marketer? And what skills do event marketers need to advance their careers? You’ve got questions, we’ve got answers. Join us to learn more about...

  • Kishore Kothandaraman
  • Belinda Joseph
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