The role of Event Marketing has Changed.
Gone are the days of simply managing the event.
It’s about creating experiences that focus on building relationships with your buyers, amplifying brand messaging, and collecting deep data insights that can be used for extended touchpoints with prospects and customers.
When someone says
Event Marketers just
plan events
The Old Way
Overall event management
Project Management
TradeShow leads
The New Way
Digital Promotion
Ability to lead a cross functional team
Prove business value
Technology Literacy
Overall event/project management
Tell the world that you are not just an event planner! 😎
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Want to hang out with fellow Event Marketers? Join our bi-weekly series Event Marketers Live, where we share best practices of B2B Event Marketing and learn from our peers in the industry!
