Every B2B brand will become a media company in the next 5 years.
There’s no doubt that buyers form opinions about a brand well before they take a demo of the product. Building a brand and experience that audiences trust isn’t just “nice to have”—it’s a requirement.
Many B2B companies are starting to crack this code by creating and distributing content that educates, engages, and even entertains. And in our humble opinion, three channels reign supreme: Digital Events, Content, and Community.
How can you win in these areas? We’ve assembled the best and brightest B2B marketing experts to break down each channel to help marketers like you build your marketing program like a media company.
So here's what you'll learn
a) Psychology of a modern B2B buyer
b) How to effectively use digital events to build relationships with your prospects/customers
c) A content framework that you can use to gets your buyer’s attention
d) Creating community programs as a way to accelerate your word of mouth