Do you collect registrations for your events and webinars on Marketo? Then you can send the collected data back into Goldcast via the integration. There’s no more the hassle of handling multiple data uploads and messy CSVs.
Give the great experience that your attendees deserve. Most attendees hate to provide their information twice, especially when they have already taken out the time to fill a lead form during registration. Marketo integration ensures that registrants get a magic link in their email, and can enter Goldcast with a single click!
You can send more data such as name, company, title, LinkedIn URL, etc. from a Hubspot form into Goldcast. This becomes the Goldcast user profile and enables attendees to discover each other, know more about each other, and network better amongst themselves. All of this without typing in a single word in Goldcast!
Goldcast’s pre-event dashboards can retrieve data from Marketo and marry it with other data sources such as Salesforce. The data on Goldcast itself provides rich insights about past events and helps you understand your registrants better.
Do you want to know what stage of the pipeline they represent, and with what potential? Do you want to know what percentage of the registrants are prospects vs attendees? Get answers to many more questions like these in Goldcast’s pre-event dashboard - all without touching an excel sheet!
The Goldcast-Marketo integration lets you automatically send a treasure trove of rich event data back into Marketo as lead information and custom activity. This data can be used for a variety of marketing and post-event sales follow-ups.
Here are some of the data points that Goldcast can send back to Marketo from your event
1. Add a form_idin the form_id_list in the Event table in Django.
2. Add Form-Id and Event-Id in My Tokens of program.
3. Add a webhook in your program flow with
1. Add Marketo credential in marketo_cred field of Event as:
2. Name your program as GoldcastEvent_<event_id>.
3. Make POST request at Cron Jobs/Cloud watch according to the account limits on http://backend.goldcast.io/event/<event_id>/marketo_sync/.
Marketo Endpoint to Goldcast:
Goldcast to Marketo: