B2B demand gen methods have changed this year. Field marketing has been disrupted.
Reduced travel, low in-person engagements and cancellation of live events has left B2B marketers struggling to meet their lead generation targets. Companies are forced to innovate and have started to use creative tactics to influence buyers for top line growth.
The session is aimed to share best practices on how to target your ICP through various channels and discuss what's working and what's not working. Particularly we'll be focusing on virtual events, how to engage prospects and customers through them and drive revenue through those events.