Axonius Predictability 2021

Axonius, a leading cybersecurity company, also one of 20 Rising stars as part of Forbes’ Cloud 100 list recently hosted their annual summit on Goldcast. The event’s main aim was to generate enough pipeline for Q1 2021 in addition to providing various updates from Axonius leadership. The event had 8 sessions with speakers including CISO’s of leading fortune 500 companies such as GAP, Athena Health. Axonius also used our roundtable feature to set up 5 sales demo rooms to engage with prospects who need a personalized demo from the sales reps. They also created a roundtable room where attendees could engage with the leadership directly in between sessions. With Goldcast’s extensive data capabilities, all the data from the events were directly pushed into Hubspot for easy to do leadscoring and sales follow ups. Overall, the event became an important channel for generating new pipeline and influencing existing pipeline that the event marketing team is already planning for 2021 events with Goldcast