June 28, 2022

The Event Marketer’s Guide to Virtual Swag Bags

By now, every savvy event marketer knows the true value of virtual and hybrid events. And while the brand and revenue-boosting benefits may be epic, there’s one thing virtual attendees have been missing out on: swag.

That’s a problem. Because, let’s face it, sometimes the only thing keeping us from skipping an event is the thought of the fabulous freebies we might be missing out on. 

With an unforgettable virtual swag bag, your attendees can stop missing out and start maxing out on the same awesome swag they’re used to seeing at in-person events — only this time, with a fun and virtual-friendly twist.

If you’re looking to wow your attendees and use branded swag to make a powerful impression at your next virtual or hybrid event, we’ve got all the virtual swag bag ideas you need to help make it happen. 

Join Belinda Joseph, Head of Events at Goldcast, and Helen Rankin, Chief Brand Officer at SwagUp, as they break down this year’s top virtual swag trends.

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Belinda Joseph

Head of Events

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Belinda Joseph is the Head of Events & Community at Goldcast. With over 20 years of experience, Belinda has helped B2B companies with their global event strategy and operations to drive efficiency, pipeline, and brand awareness, while continuing to deliver exceptional customer experiences. Prior to Golcast, Belinda has held similar roles at xMatters, an Everbridge Company, and Jive Software.

Helen Rankin

Chief Brand Officer

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Helen is the Chief Brand Officer at SwagUp. She began her career in fashion but quickly fell in love with the art and science of marketing. She pivoted into tech as an Executive Assistant and worked her way up to managing multi-million dollar marketing budgets and campaigns. In her role at SwagUp, Helen’s mission is to revolutionize the archaic business model in the often-overlooked industry of swag.