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Sip & Share Panel

Boost Your ABM Strategy with Targeted Events

Looking to take your events to the next level? Incorporating targeted, personalized events as part of your ABM strategy will help your team to identify, engage and convert your key targeted accounts into closed business.


Grab a glass of wine, your favorite cocktail or tea, and join marketing leaders from Demandbase, Splunk, and Mythodical as we discuss all things Account-Based Marketing from developing a strategy to aligning your sales and marketing teams to implementing a complete campaign plan.

In this session, you will learn how to:

Develop and incorporate events as part of your ABM strategy
Design a customer journey through an integrated marketing plan
Align on event KPIs to measure success and drive revenue
Curate a customized experience for your targeted accounts

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Speakers

Moira van den Akker

Director, Enterprise Marketing

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Moira van den Akker is a revenue marketing enthusiast and MarTech aficionada. In her role as Director of Enterprise Marketing at Demandbase, she enjoys finding creative approaches to achieve pipeline goals while working closely with sales and SDRs. Moira is passionate about creating memorable B2B experiences that create value and delight – and loves to talk shop with other marketers committed to the same vision. She currently lives in Denver with her husband, son and two pugs.

Katie Herd

Director, Global Integrated Marketing

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Over the last 15 years, Katie Herd has worked in B2B Tech Marketing specializing in Demand Generation and Awareness while working within fast-paced Marketing organizations. For the last 8 years, she has led high-velocity teams, Tier 1 campaigns, and Awareness to elevate marketing programs. At Splunk she’s stepped into a leadership role within the Integrated Marketing team where she leads the Global Thought Leadership, Solutions, and Platform strategy. She’s well known within the organization as someone who loves to share her secret sauce, one of her most common phrases is “We all rise together”.

Belinda Joseph

Head of Events

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Belinda Joseph is the Head of Events & Community at Goldcast. With over 20 years of experience, Belinda has helped B2B companies with their global event strategy and operations to drive efficiency, pipeline, and brand awareness, while continuing to deliver exceptional customer experiences. Prior to Golcast, Belinda has held similar roles at xMatters, an Everbridge Company, and Jive Software.

Amanda DePaul

Founder & Growth Marketing Consultant

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Amanda DePaul is a growth marketing consultant and Owner of Mythodical, a consultancy working with B2B SaaS companies to modernize demand gen and adapt measurement practices and sales processes to reflect the complexities of today's buyer journey. A proponent of "ditching the MQL," her approach to demand gen instead focuses on creating delightful customer experiences, marrying brand with demand to drive sustainable, predictable growth.