Livestorm versus Zoom:
Which Is Best for B2B Marketers?

Choosing the Right Digital Event Platform

Finding the right platform to scale your webinar and digital event programs can be difficult. There are so many options available, and they all seem to offer a similar but different experience. It can be tough to decide which one is right for your unique situation. We feel your pain!

If you’re deciding between Livestorm and Zoom, you’ve come to the right place. We’ve compared both platforms to help you see which one best fits your strategy.

Livestorm versus Zoom

Here’s a quick breakdown of the features and functionality offered by each SaaS platform and how they compare.

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Livestorm

Livestorm is a video engagement platform to manage meetings, webinars, and virtual events. Small businesses use Livestorm to unblock traditional video conferencing silos.

Livestorm is an excellent tool for simple webinars, but it falls short when it comes to using webinars for demand generation. Specifically, Livestorm lacks the functionality to drive MQLs, track pipeline created and influenced, and create a “wow” experience for prospects and customers.

The Good: Features & Benefits of Livestorm
Let's explore the features and benefits of Livestorm in more detail. These are the things people love.
  • Affordable for small businesses

    On a tight budget? No problem. Livestorm uses a “freemium” model with one free plan and then paid plans starting at only $88 per month. This is a great fit for small businesses hosting intimate, no-frills webinars.

    Keep in mind, these lower-tier options lack advanced features and functionality, and they can get pricey as you scale programming. After the free version, the pricing is based on “active contacts,” which includes anyone who registers for an event. So, you pay even for contacts who don’t actually join your event.

  • Easy-to-use registration page templates

    Many users find that Livestorm is easy to use and appreciate the built-in landing page templates. This allows organizers to quickly spin up pages on the fly with little to no help from other teams, like design.

  • Basic engagement features like chat, Q&A & polls

    While they’re not best-in-class, Livestorm supports basic engagement features like live chat, the ability to launch polls, and a dedicated Q&A. It’s not fancy, but it does the job. Livestorm also supports private chat for speakers and moderators.

  • Ability to organize both live and pre-recorded webinars

    Live? Pre-recorded? Why not both? Livestorm allows organizers to host live events, play a pre-recorded webinar, or do a mix of both. This gives event planners the freedom and flexibility to plan dynamic content experiences.

  • Easy-to-use interface

    One of Livestorm’s strongest benefits is its ease of use. Customers find the platform intuitive and easy to navigate, which makes onboarding new speakers, moderators, and users quick and painless.

The Bad: What Are The Drawbacks of Livestorm?
We mined popular review sites like G2, Capterra, and Trustradius to highlight the most common challenges customers experience with Livestorm.
  • Not built for mid-market and enterprise B2B companies

    While Livestorm is ideal for small businesses and startups, it lacks the advanced customization and flexibility that enable modern B2B companies to stand out in today’s crowded market. The pricing model also gets expensive as teams scale their event programming. Demand generation teams will likely need the enterprise plan to unlock key features and functionality.

  • AV issues during live sessions

    Many reviews mention AV issues during live events. Specifically, attendees called out audio and video lag that impacted the overall event experience. Livestorm does not offer a “lite mode” to help mitigate attendee bandwidth issues.

  • Lower-tier plans don’t offer proactive support

    Marketers on lower-tier plans are on their own when it comes to learning the platform. Livestorm does not offer onboarding support or a dedicated success team.

  • Basic connectors with marketing tools

    While the Livestorm marketplace touts over 1,000 connected apps, most of these are only available via a third-party connector, like Zapier. And many essential marketing tech integrations, like CRM and MAP connectors, are only available on the premium plan.

  • Doesn’t have UX translation features

    Livestorm isn’t a good fit for companies that host global events or are invested in event accessibility. The platform doesn’t offer live translation support during events.

The Details: Livestorm Pros & Cons

To summarize, here’s a simplified chart that outlines the top pros and cons of Livestorm.

Zoom

Zoom is a browser-based video communication platform that grew rapidly during the pandemic—which makes sense! Many teams were already using Zoom for 1:1 or 1:few video meetings, so it made sense to use an internal tool for other things, like webinars.

Zoom now offers dedicated webinar software to support external use cases. While the webinar tool provides a few more features than standard meetings, it still lacks the sophistication to build highly engaging and interactive events. Zoom lacks deep, native integration with marketing tools that allow marketers to use webinars and events for demand generation. And Zoom video webinars look and feel like a Zoom meeting, not a beautifully branded experience.

Using a video conferencing solution for webinars is convenient but also has drawbacks. Let’s explore more.

The Good: Features & Benefits of Zoom
Let's explore the features and benefits of Zoom in more detail. These are the things people love.
  • Ease of use

    It’s no surprise that Zoom is one of the easiest platforms to use. They’re already widely used for video conferencing, so most folks know exactly what to expect. The user-friendly and familiar experience makes onboarding new users and speakers easy.

  • Live streaming to media platforms

    For increased reach, event organizers can live stream webinars to YouTube, Facebook, and other social media channels. This is perfect for broadcast-style events where you want to reach a large, passive audience.

  • Enhanced audio and video quality with filters and studio effects

    Video quality is always a top concern, and Zoom offers a built-in studio with fun filters, backgrounds, and effects. This is especially handy for at-home recordings.

  • Post-webinar surveys

    Looking to collect post-event feedback? Zoom support seamless surveys in a variety of formats, including single-choice, multiple-choice, a rating scale, and open-ended. This makes it simple to collect real-time attendee feedback.

  • Multiple engagement options (chat, reactions, and polling)

    Zoom offers webinar organizers table-stakes audience engagement features like live chat, screen sharing, polls, Q&A, and peer-to-peer messaging. And since Zoom is widely used, many attendees already know how these features work.

The Bad: What Are The Drawbacks of Zoom?
We mined popular review sites like G2, Capterra, and Trustradius to highlight the most common challenges customers experience with Zoom.
  • No embedded CTAs or resources

    Zoom doesn’t allow CTAs to be embedded into webinars, which is a bummer if you’re a marketer looking to drive leads from digital events. Additionally, Zoom does not support hosting additional resources, like blogs, e-books, etc. While an organizer can drop these links into the chat, this doesn’t collect the engagement data, like clicks over to the resources.

  • App-based platform

    Attendees must download the Zoom mobile app to participate in events on their phones or tablets. This may be a concern for event accessibility and convenience.

  • Limited interaction and networking

    Zoom webinars are designed for events that do not require much interaction. In these cases, they function more like a virtual lecture hall or auditorium and are ideal for events open to the public or large audiences.

  • Not built for B2B marketers

    Zoom is a great webinar tool for small to mid-sized organizations and educational institutions. However, it is not the best platform for B2B marketers. Zoom offers few customization opportunities and production capabilities. And Zoom lacks the deep, native integrations that help marketers automate and scale digital event programming.

  • Breakout rooms only on Elite

    Zoom webinar packages do not have breakout rooms as a feature, which is limiting if you’re hosting a large community event designed for networking. This feature, and others, are only available on the “elite” (see also: most expensive) package.

The Details: Zoom Pros & Cons

To summarize, here’s a simplified chart that outlines the top pros and cons of Zoom.

Goldcast: The Revenue-Driven Event Marketing Platform

Goldcast is a digital event platform purpose-built for B2B marketers to create engaging experiences, from small webinars to large-scale virtual and hybrid conferences. More importantly, Goldcast enables marketers to showcase event ROI and scale event programming.

Drift, Salesloft, Lattice, Definitive Healthcare, and other high-growth companies use Goldcast to run demand-generation events like webinars and recurring series. Enterprises such as GitHub, Pure Storage, Zuora, and Amplitude use Goldcast for events across teams, including marketing, sales, product, and more.

The Revenue Driving Event Formula

Our customers love Goldcast for its ability to provide an exceptional attendee experience and drive high-quality audience engagement. They also dig the post-event insights that the platform provides and can easily be shared across your existing marketing tech stack, like MAPs, CRMs, and more.

Proven results

Attendance
Rate
Time spent per event
SQLs and demo requests
Time saved
every month
3 hrs
Implementation Support
This is an image of Nina Butler, Director of Global Events Marketing at Alyce.

That was the best part—we made the decision to pivot on a Friday, and I didn’t have to work or stress over it on the weekend. I knew that I’d be able to move the whole event into Goldcast on Monday. It wasn’t even a concern.

Megan Guerra
Increased attendance rate
This is an image of Davi Schmidt, Demand Generation Director at Snaplogic.

Goldcast was super easy to use compared to other platforms for both our employees as well as our guest speakers

Davi Schmidt
Demand Generation Director
snaplogic logo.
Video Production Capabilities
This is an image of Nina Butler, Director of Global Events Marketing at Alyce.

Our MQL goals saw an increase of 20% through Goldcast’s video production capabilities. The experience was super engaging and very modern!

Laura Lilley
Global Experiential Marketing & Events
Hootsuite logo.
The Details: Top Goldcast Features for B2B Marketers
  • Goldcast enables B2B marketers to create incredible experiences and engage prospects and customers like never before

  • Flexibility: Goldcast can support a plethora of B2B use cases, which include community events, webinars, product launches, demos, field events, hybrid events, user conferences, and more

  • With Goldcast, you can embed CTAs and resources in your event to drive conversions and engagement

  • Built-in audience engagement features like chat, polls, and text and video Q&A in a completely customizable interface, which helps keep attendees engaged throughout the event

  • Video production tools that include overlays, lower thirds, and tickers for an elevated attendee experience

  • Templates that can be duplicated, making it easy to create, manage, and scale events of any size and complexity

  • Accessibility: Goldcast makes accessibility simple with captioning, subtitles, and translation in 14+ languages

  • Actionable insights in the form of post-event analytics. Organizers have access to 16+ engagement points that are synced into CRMs and MAPs. This allows you to track and measure your event's success in real-time.

  • Easily integrates with your existing MarTech stack: Deep, native integrations with popular tools like HubSpot, Marketo, Pardot, and more

  • Slack + Salesforce integration sends notifications to sales teams when prospects engage in the event, which ensures timely and relevant post-event follow-ups

  • On-demand access to all recordings within 24 hours

  • Dedicated customer success team with live customer support for ALL your events

  • Generous pricing model that allows multiple teams to scale digital events

Thoughtspot logo.
snaplogic logo.
Hootsuite logo.

Frequently Asked Questions

Why do businesses choose Livestorm?
Small businesses choose Livestorm to host simple webinars, virtual meetings, and virtual events—though webinars are Livestorm’s bread and butter.
Why do businesses choose Zoom?
First and foremost, Zoom is a video conference platform built for online meetings. Some businesses also use Zoom as a webinar platform to host no-frills online events that are more like public broadcasts or virtual town halls.
Where do Livestorm and Zoom fall short?
Zoom and Livestorm lack the high-end customization and flexibility that a modern B2B brand would need to stand out in the crowd. B2B marketers also find both platforms light on integrations and the ability to track event ROI.
Why choose Goldcast over Livestorm and Zoom?
The Goldcast platform is purpose-built for B2B marketers to create memorable brand experiences and prove event ROI. You don't need to be tech-savvy to use the platform.

Goldcast is fully customizable and supports a variety of use cases, including webinars, community events, product launches, hybrid events, and employee engagement events.
With deep, native CRM and MAP integrations, Goldcast provides you and your sales team with robust analytics. You'll have everything you need to set up and run pipeline-driving events.

The support you get with Goldcast is second to none. You can count on us from set-up to execution and beyond.
More questions?
Last Updated February 2, 2023

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