Choosing the Right Digital Event Platform
Choosing the right platform is priority #1 if you want your digital events to be successful. It's not easy, though, because there are literally hundreds of options out there. We feel your pain!
If you’re here, you’ve likely narrowed your options down to Zoom and Airmeet. And while both are valid options for different use cases, B2B marketers, in particular, might run into some roadblocks when it comes to scaling revenue-driven events.
If you’re evaluating Airmeet versus Zoom, we’ve broken them down to help you choose the right one for your event marketing strategy. Whether you’re shopping for a simple webinar platform for small events or a robust solution for large enterprises, here’s how both platforms compare.
The Good: Features & Benefits of Airmeet
Let's explore the features and benefits of Airmeet in more detail. These are the things people love
Attendees enjoy Airmeet’s connection features, especially the “social lounge” for 1:1 networking. Airmeet also offers fluid space sessions for organic interactions and speed networking.
No downloads required
Airmeet offers a download-free software experience. The cloud-based platform offers easy access for both organizers and attendees (unlike a platform like Zoom, which requires a download to use.)
Airmeet gives organizers complete control over the live chat through moderation. This allows teams to easily flag or disable offensive or irrelevant questions and comments.
Multiple engagement options
Live chat, Q&A, a “raise hand” feature to pull people on stage, peer-to-peer messaging, and the ability to launch polls are included with all Airmeet packages. These features make it easy to keep your event lively and get a pulse on the audience.
The Bad: What Are The Drawbacks of Airmeet ?
We mined popular review sites like G2
, Capterra, and Trustradius to highlight the most common challenges customers experience with Airmeet.
Attendees with low bandwidth don’t have any way to optimize the video quality. This concern was brought up frequently, with many attendees noting that the “lite mode” doesn’t resolve issues like video or audio lag.
Complicated for event organizers
Event organizers find Airmeet a bit difficult to use, especially for simple, recurring events like webinars. There are a lot of bells and whistles, which can make event management and onboarding speakers a hassle.
Integrations with CRMs and MAPs
Though Airmeet touts a robust integration ecosystem, most of these are fairly basic and only available through Zapier. They lack deep, native integrations with popular MarTech tools.
Captions are only available in English. This limits the ability to launch and scale diverse, global events.
While Airmeet works well in Chrome, many Safari users mentioned issues. Safari is the second most popular browser in the U.S., so this is a huge concern for consistent event quality.
The Details: Airmeet Pros & Cons
To summarize, here’s a simplified chart that outlines the top pros and cons of Airmeet.
Who hasn’t heard of Zoom? The video conferencing platform became the go-to tool during the pandemic and is still a market leader for hosting virtual meetings and training sessions. Zoom also offers a webinar product that can be used for marketing, training, and enablement events through live broadcasting.
The catch? Zoom doesn’t deliver the modern and engaging experience expected for today’s B2B brands. It’s also extremely limited when it comes to connecting the data dots and scaling revenue-driven event programs. Let’s take a closer look at Zoom’s strengths and weaknesses.
The Good: Features & Benefits of Zoom
Let's explore the features and benefits of Zoom in more detail. These are the things people love.
User-friendly and widely familiar
Who hasn’t heard of Zoom? Because of its popularity and ease of use, it’s usually very user-friendly for both organizers and attendees to run and attend Zoom events.
Live streaming on YouTube, Facebook, and other platforms
Zoom allows organizers to live stream events to channels like YouTube, Facebook, and other social media channels.
Filters and studio effects
Give your speakers a glow-up with Zoom’s built-in studio effects, filters, and virtual backgrounds. These Zoom video features are especially handy for remote and at-home settings.
Zoom allows organizers to solicit real-time attendee feedback via post-event surveys. These are available in multiple formats, including single choice, multiple choice, a rating scale, or open-ended questions.
Engagement options that include chat, reactions, and polling
Zoom offers some basic built-in engagement features, including live chat, a dedicated Q&A panel, screen sharing, and the ability to launch polls
The Bad: What Are The Drawbacks of Zoom?
We mined popular review sites like G2
, Capterra, and Trustradius to highlight the most common challenges customers experience with Zoom.
Can’t embed CTAs
Are you looking to drive leads from your digital event? If so, you probably want embedded CTAs to nudge prospects to learn more or schedule demos. Unfortunately, Zoom does not support this functionality.
Mandatory app download
Attendees do not have a mobile-friendly or responsive option to join events on the go. In order for participants to join via a mobile device, they have to download the Zoom mobile app. This might affect event accessibility and attendance rates.
Lack of interactive features
Zoom webinars were designed for events that don't require much interaction—like town hall events or roundtable events. This can be a major limitation if you want to promote attendee interaction, engagement, and networking
Zoom webinars don’t include breakout rooms
Zoom event packages are somewhat limited. For example, the webinar package does not include breakout rooms, which are essential if you’re hosting networking events
Not designed for B2B events
Zoom was not designed for B2B marketers. It is best suited for small to mid-sized organizations and educational institutions. If lead generation through digital events is a goal, Zoom is simply not the best platform to support these initiatives. Zoom also offers very few customization opportunities and limited event production capabilities.
The Details: Zoom Pros & Cons
To summarize, here’s a simplified chart that outlines the top pros and cons of Zoom.
Goldcast: The Revenue-Driven Event Marketing Platform
Goldcast is the #1 platform for B2B marketers to run engaging digital events. Top B2B brands like 1Password, Mailchimp, Lattice, Drift, Salesloft, and others use Goldcast to power their digital events.
With Goldcast, you can easily set up and run high-quality digital events that drive pipeline while providing a memorable experience for attendees.
The Revenue Driving Event Formula
Goldcast provides your sales team with robust analytics and real-time insights through a host of native CRM integrations. You’ll have everything you need to run pipeline-driving events without exhausting attendees with yet another Zoom-like interface
That was the best part—we made the decision to pivot on a Friday, and I didn’t have to work or stress over it on the weekend. I knew that I’d be able to move the whole event into Goldcast on Monday. It wasn’t even a concern.
Increased attendance rate
Goldcast was super easy to use compared to other platforms for both our employees as well as our guest speakers
Demand Generation Director
Video Production Capabilities
Our MQL goals saw an increase of 20% through Goldcast’s video production capabilities. The experience was super engaging and very modern!
Global Experiential Marketing & Events
The Details: Top Goldcast Features for B2B Marketers
Goldcast is built for B2B marketers who want to create captivating experiences for attendees and drive engagement with their prospects and customers
The platform supports a plethora of B2B use cases, including community events, webinars, product launches, demos, field events, hybrid events, user conferences, and more
Ability to easily embed CTAs and resources in an event
Built-in audience engagement features like chat, polls, and Q&A in a completely customizable interface to keep attendees engaged throughout your event
High-end video production tools that include overlays, lower thirds, and tickers for an elevated attendee experience
Scale your event program with duplicable event templates
Accessibility made simple — captioning, subtitles, and translation in 14+ languages
Actionable insights in the form of post-event analytics. Organizers have access to 16+ engagement points that are synced into CRMs and MAPs
Deep, native integrations with popular MarTech tools like HubSpot, Marketo, Pardot, and more
Slack + Salesforce integration sends notifications to sales teams when prospects engage in the event, which ensures accurate follow-ups
On-demand access to all recordings within 24 hours
Dedicated customer success team with live customer support for ALL your events
Generous pricing model that allows multiple teams to scale digital events
Frequently Asked Questions
Why do businesses choose Airmeet?
Community managers choose Airmeet to host virtual events, trade shows, and conferences. Airmeet is a solid option for events focused on networking and connection.
Why do businesses choose Zoom?
Most businesses use Zoom as a video conferencing tool. Some also use Zoom to host simple webinars and virtual events that are more like public broadcasts or virtual town halls, events that aren’t very engaging or interactive.
Where do Airmeet and Zoom fall short?
Airmeet and Zoom do not provide the state-of-the-art customization that a modern B2B brand would need to stand out from the crowd. Moreover, they lack deep, native integrations and other key features required to drive pipeline, which is essential for any B2B marketer’s event strategy.
Why choose Goldcast over Airmeet and Zoom?
Goldcast is purpose-built for B2B marketers and focuses on delivering a Netflix-like experience for attendees while enabling marketers to prove revenue from events. Goldcast is fully customizable and has an intuitive and modern interface that is easy to work with. The platform can be used for a plethora of use cases, including community events, product launches, webinars, hybrid events, employee engagement events, and virtual conferences.
Last Updated February 2, 2023