Airmeet versus Zoom:
Which Is Best for B2B Marketers?

Choosing the Right Digital Event Platform

Choosing the right platform is priority #1 if you want your digital events to be successful. It's not easy, though, because there are literally hundreds of options out there. We feel your pain!

If you’re here, you’ve likely narrowed your options down to Zoom and Airmeet. And while both are valid options for different use cases, B2B marketers, in particular, might run into some roadblocks when it comes to scaling revenue-driven events.

If you’re evaluating Airmeet versus Zoom, we’ve broken them down to help you choose the right one for your event marketing strategy. Whether you’re shopping for a simple webinar platform for small events or a robust solution for large enterprises, here’s how both platforms compare.

Airmeet versus Zoom

Here’s a quick breakdown of the features and functionality offered by each platform and how they compare.

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Airmeet

Airmeet is a virtual and hybrid event platform used for tradeshows, expos, hackathons, talent fairs, town halls, community meetups, and other online events. It's a simple-to-use tool and is built for a variety of use cases, but it hasn't been widely adopted by mid-market and enterprise marketers looking to scale their webinar and event programs.

The Good: Features & Benefits of Airmeet
Let's explore the features and benefits of Airmeet in more detail. These are the things people love
  • Networking

    Attendees enjoy Airmeet’s connection features, especially the “social lounge” for 1:1 networking. Airmeet also offers fluid space sessions for organic interactions and speed networking.

  • No downloads required

    Airmeet offers a download-free software experience. The cloud-based platform offers easy access for both organizers and attendees (unlike a platform like Zoom, which requires a download to use.)

  • Moderated chat

    Airmeet gives organizers complete control over the live chat through moderation. This allows teams to easily flag or disable offensive or irrelevant questions and comments.

  • Multiple engagement options

    Live chat, Q&A, a “raise hand” feature to pull people on stage, peer-to-peer messaging, and the ability to launch polls are included with all Airmeet packages. These features make it easy to keep your event lively and get a pulse on the audience.

The Bad: What Are The Drawbacks of Airmeet ?
We mined popular review sites like G2, Capterra, and Trustradius to highlight the most common challenges customers experience with Airmeet.
  • Video quality

    Attendees with low bandwidth don’t have any way to optimize the video quality. This concern was brought up frequently, with many attendees noting that the “lite mode” doesn’t resolve issues like video or audio lag. 

  • Complicated for event organizers

    Event organizers find Airmeet a bit difficult to use, especially for simple, recurring events like webinars. There are a lot of bells and whistles, which can make event management and onboarding speakers a hassle.

  • Integrations with CRMs and MAPs 

    Though Airmeet touts a robust integration ecosystem, most of these are fairly basic and only available through Zapier. They lack deep, native integrations with popular MarTech tools. 

  • Closed captions 

    Captions are only available in English. This limits the ability to launch and scale diverse, global events. 

  • Browser compatibility

    While Airmeet works well in Chrome, many Safari users mentioned issues. Safari is the second most popular browser in the U.S., so this is a huge concern for consistent event quality. 

The Details: Airmeet Pros & Cons

To summarize, here’s a simplified chart that outlines the top pros and cons of Airmeet.

Zoom

Who hasn’t heard of Zoom? The video conferencing platform became the go-to tool during the pandemic and is still a market leader for hosting virtual meetings and training sessions. Zoom also offers a webinar product that can be used for marketing, training, and enablement events through live broadcasting.

The catch? Zoom doesn’t deliver the modern and engaging experience expected for today’s B2B brands. It’s also extremely limited when it comes to connecting the data dots and scaling revenue-driven event programs. Let’s take a closer look at Zoom’s strengths and weaknesses.

The Good: Features & Benefits of Zoom
Let's explore the features and benefits of Zoom in more detail. These are the things people love.
  • User-friendly and widely familiar

    Who hasn’t heard of Zoom? Because of its popularity and ease of use, it’s usually very user-friendly for both organizers and attendees to run and attend Zoom events.

  • Live streaming on YouTube, Facebook, and other platforms

    Zoom allows organizers to live stream events to channels like YouTube, Facebook, and other social media channels.

  • Filters and studio effects

    Give your speakers a glow-up with Zoom’s built-in studio effects, filters, and virtual backgrounds. These Zoom video features are especially handy for remote and at-home settings.

  • Post-webinar surveys

    Zoom allows organizers to solicit real-time attendee feedback via post-event surveys. These are available in multiple formats, including single choice, multiple choice, a rating scale, or open-ended questions.

  • Engagement options that include chat, reactions, and polling

    Zoom offers some basic built-in engagement features, including live chat, a dedicated Q&A panel, screen sharing, and the ability to launch polls

The Bad: What Are The Drawbacks of Zoom?
We mined popular review sites like G2, Capterra, and Trustradius to highlight the most common challenges customers experience with Zoom.
  • Can’t embed CTAs

    If lead generation is a core part of your webinar strategy, you’ll likely want the ability to add CTAs and additional resources to your event. Unfortunately, Zoom does not support this functionality. 

  • Mandatory app download

    Attendees do not have a mobile-friendly or responsive option to join events on the go. In order for participants to join via a mobile device, they have to download the Zoom mobile app. This might affect event accessibility and attendance rates. 

  • Lack of interactive features

    Zoom webinars were designed for events that don't require much interaction—like town hall events or roundtable events. This can be a major limitation if you want to promote attendee interaction, engagement, and networking. 

  • Zoom webinars don’t include breakout rooms

    Zoom event packages are somewhat limited. For example, the webinar package does not include breakout rooms, which are essential if you’re hosting networking events.

  • Not designed for B2B events

    Zoom was not designed for B2B marketers. It is best suited for small to mid-sized organizations and educational institutions. If lead generation through digital events is a goal, Zoom is simply not the best platform to support these initiatives. Zoom also offers very few customization opportunities and limited event production capabilities. 

The Details: Zoom Pros & Cons

To summarize, here’s a simplified chart that outlines the top pros and cons of Zoom.

Goldcast: The Revenue-Driven Event Marketing Platform

Goldcast is the #1 platform for B2B marketers to run engaging digital events. Top B2B brands like 1Password, Mailchimp, Lattice, Drift, Salesloft, and others use Goldcast to power their digital events.

With Goldcast, you can easily set up and run high-quality digital events that drive pipeline while providing a memorable experience for attendees.

The Revenue Driving Event Formula

Goldcast provides your sales team with robust analytics and real-time insights through a host of native CRM integrations. You’ll have everything you need to run pipeline-driving events without exhausting attendees with yet another Zoom-like interface

Proven results

Attendance
Rate
Time spent per event
SQLs and demo requests
Time saved
every month
3 hrs

"Hear from our happy customers"

Implementation Support
This is an image of Nina Butler, Director of Global Events Marketing at Alyce.

That was the best part—we made the decision to pivot on a Friday, and I didn’t have to work or stress over it on the weekend. I knew that I’d be able to move the whole event into Goldcast on Monday. It wasn’t even a concern.

Megan Guerra
Increased attendance rate
This is an image of Davi Schmidt, Demand Generation Director at Snaplogic.

Goldcast was super easy to use compared to other platforms for both our employees as well as our guest speakers

Davi Schmidt
Demand Generation Director
snaplogic logo.
Video Production Capabilities
This is an image of Nina Butler, Director of Global Events Marketing at Alyce.

Our MQL goals saw an increase of 20% through Goldcast’s video production capabilities. The experience was super engaging and very modern!

Laura Lilley
Global Experiential Marketing & Events
Hootsuite logo.
The Details: Top Goldcast Features for B2B Marketers
  • Goldcast is built for B2B marketers who want to create captivating experiences for attendees and drive engagement with their prospects and customers

  • The platform supports a plethora of B2B use cases, including community events, webinars, product launches, demos, field events, hybrid events, user conferences, and more

  • Ability to easily embed CTAs and resources in an event

  • Built-in audience engagement features like chat, polls, and Q&A in a completely customizable interface to keep attendees engaged throughout your event

  • High-end video production tools that include overlays, lower thirds, and tickers for an elevated attendee experience

  • Scale your event program with duplicable event templates

  • Accessibility made simple — captioning, subtitles, and translation in 14+ languages

  • Actionable insights in the form of post-event analytics. Organizers have access to 16+ engagement points that are synced into CRMs and MAPs

  • Deep, native integrations with popular MarTech tools like HubSpot, Marketo, Pardot, and more

  • Slack + Salesforce integration sends notifications to sales teams when prospects engage in the event, which ensures accurate follow-ups

  • On-demand access to all recordings within 24 hours

  • Dedicated customer success team with live customer support for ALL your events

  • Generous pricing model that allows multiple teams to scale digital events

Thoughtspot logo.
BitSight logo.
snaplogic logo.
Hootsuite logo.

Frequently Asked Questions

Why do businesses choose Airmeet?
Community managers choose Airmeet to host virtual events, trade shows, and conferences. Airmeet is a solid option for events focused on networking and connection.
Why do businesses choose Zoom?
Most businesses use Zoom as a video conferencing tool. Some also use Zoom to host simple webinars and virtual events that are more like public broadcasts or virtual town halls, events that aren’t very engaging or interactive.
Where do Airmeet and Zoom fall short?
Airmeet and Zoom do not provide the state-of-the-art customization that a modern B2B brand would need to stand out from the crowd. Moreover, they lack deep, native integrations and other key features required to drive pipeline, which is essential for any B2B marketer’s event strategy.
Why choose Goldcast over Airmeet and Zoom?
Goldcast is purpose-built for B2B marketers and focuses on delivering a Netflix-like experience for attendees while enabling marketers to prove revenue from events. Goldcast is fully customizable and has an intuitive and modern interface that is easy to work with. The platform can be used for a plethora of use cases, including community events, product launches, webinars, hybrid events, employee engagement events, and virtual conferences.
More questions?
Last Updated February 2, 2023

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