BigMarker Alternatives : Compare Pricing, Features, and Integrations
BigMarker Alternatives: Compare Pricing, Features, and Integrations
If customization is a must-have for you when it comes to digital event platforms, you've probably heard of BigMarker—the company bills itself as the "most customizable platform," after all!
However, it's important to do your research to find out what that actually means. Customization can be subjective, and you want to make sure you select a platform that can keep up with the needs of a modern B2B marketer.
Before you decide to take the plunge and go with BigMarker, it makes sense to size up the company against its competitors. To help, we've put together this guide on BigMarker competitors and alternatives! Let’s take a look.
What is BigMarker, and why do companies use it?
BigMarker began in 2011, which makes it one of the oldest names in the webinar solution space. To date, BigMarker has worked with notable names like TED, SoFi, and Pandora to host webinars, virtual-only, and hybrid events.
What does BigMarker do well?
Here are some of the core strengths of the BigMarker platform:
Support for live and pre-recorded webinars
Ability to host downloadable resources
Built-in engagement like polls, Q&A, and live chat
Native surveys
Where does BigMarker fall short?
We looked through popular review sites like G2, Capterra, and Trustradius to discover the most common challenges customers experience with BigMarker.
Here are the key challenges we found:
Very few native integrations
Steep learning curve
Limited customizations (this is important because customization is a big selling point of the platform! Many customers were unhappy with what they found to be limited design flexibility.)
Complex on-demand process
BigMarker pricing
BigMarker offers a variety of plans and packages, depending on your organization's needs. Contact them to learn more.
The best BigMarker alternatives for beautiful and engaging events
Here are some of the top BigMarker competitors, as well as their strengths, challenges, and pricing.
Goldcast
Goldcast is a digital event platform purpose-built with B2B marketers in mind. We help companies create all kinds of engaging experiences, from your standard webinars to large-scale virtual conferences.
Well-known companies like Drift, Salesloft, Lattice, and Definitive Healthcare use Goldcast to run demand-generation events like web conferencing and recurring series. On the other end of the spectrum, enterprises such as GitHub, Pure Storage, Zuora, and Amplitude trust Goldcast for events across teams, including marketing, sales, product, and more.
No matter the company size or use case, customers love Goldcast’s ability to scale, provide an exceptional attendee experience, and drive audience engagement. They also enjoy the rich data that Goldcast provides, especially post-event insights that can easily be shared across your existing marketing tech stack, like MAPs and CRMs.
Goldcast Pros & Cons
Marketers are excited to host events using Goldcast's attractive visual interface. See below for an example!
Goldcast is also simple to build and run with easy to use UI/UX. You don't have to have experience to run a successful event with our platform.
After the event, Goldcast sends valuable, actionable data (16+ engagement points) to your CRMs and marketing automation tools in real-time. This information helps you scale timely and relevant event follow-up and iterate for future event planning.
Our formula is simple. We believe that in order to drive conversions and revenue, you need to provide these three things:
An awesome attendee experience
Actionable notifications and data you can put to use after the event
An interface that is simple to build and run
Proven results
Using our formula, Goldcast customers see improved attendance rates, increased pipeline, and more.
Rate
every month
Goldcast Pricing
With the Goldcast pricing package, every team of five users will have access to unlimited event types and attendees, as well as our hands-on implementation team to help you set up and execute successful events. Here’s a quick summary:
Unlimited event types: There is no cap on the number or type of events you can hold, including webinars, conferences, and internal events.
Unlimited attendees: There is no cap on the number of attendees you can have at your events. We don’t believe in charging by attendees/registrants.
Hands-on implementation: Our team will now be available to help you set up and execute two event templates that can be used throughout your time as a Goldcast customer.
Bizzabo
Bizzabo is a well-known event management platform that supports virtual, in-person, and hybrid events. Using the platform's "Event Experience OS," conference organizers can manage field events, internal kickoffs, and more.
Bizzabo has continued to expand its technology and open up new cases. This is a good and bad thing, as customers have noted they can feel the growing pains.
Bizzabo Pros & Cons
To summarize, here’s a simplified chart that outlines the top pros and cons of Bizzabo.
Hopin
Hopin was founded in 2019 and markets itself as an all-in-one solution for events. It's a strong choice for large-scale virtual summits. The company was one of the first virtual event platforms to raise large amounts of capital ($1B).
Hopin Pros & Cons
Bevy
Bevy is a community events software platform built for community managers to scale events across local chapters. It’s primarily used by large enterprises that have an existing community they want to grow across cities.
Bevy Pros & Cons
Welcome
Welcome is an event management software program used to host internal events, webcasts, and virtual conferences. The company is still relatively new to the events space, being founded in 2020.
Welcome Pros & Cons
Zoom
Zoom is a dominant product in the video conferencing software space that has become synonymous with 1:1 and 1:few meetings.
Zoom also has a webinar product that makes live broadcasting easy for companies with marketing, training, and enablement use cases.
Zoom Pros & Cons
GoTo Webinar
One of the first players in the webinar software market, GoTo Webinar made live broadcasting simple for businesses, particularly for marketing and training/enablement use cases.
While it's a terrific webinar platform for business communications, GoTo has some limitations in terms of personalizing and attracting potential clients and customers.
GoTo Webinar Pros & Cons
Livestorm
Livestorm is a video engagement platform used to manage meetings, online webinars, and virtual events. It’s primarily used by small businesses to unblock traditional video conferencing silos and use an end-to-end video engagement platform for online meetings and events.
Livestorm Pros & Cons
Airmeet
Airmeet is a virtual and hybrid event platform used for tradeshows and expos, hackathons, job and talent fairs, town halls, community meetups, and marketing webinars.
It’s a simple-to-use tool that’s built for a broad set of use cases, but Airmeet has yet to see adoption across mid-market and enterprise marketers who want to scale their webinar program to engage with prospects and customers.
Airmeet Pros & Cons
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Hubilo
Hubilo started out as a mobile app for in-person events and pivoted to virtual in 2020. They work with many event agencies, event management companies, and associations to support their client’s event strategies.
The platform is designed for large events with 10,000+ attendees and was one of the first virtual event platforms to raise large amounts of capital (~$150M).
Hubilo Pros & Cons
Cvent
Cvent’s key strength is in-person events. They have a comprehensive list of key features, including online event landing pages, venue selection, event marketing, project management, virtual and onsite, and attendee engagement.
Their solution for in-person is thorough, but for B2B marketers who want to use repeatable webinars to engage with their prospects and customers, Cvent becomes complex to use both for organizers and speakers leading it.
Cvent Pros & Cons
Webex Events (Socio)
Webex Events began as Socio, a mobile app for in-person events. The company pivoted to virtual in 2020. They work with many event agencies, event management companies, and associations, and the platform is designed for large events with 10,000+ attendees.
In July 2021, Cisco acquired Socio and rebranded to add large-scale, multi-session, in-person conferences to its portfolio.
Webex Events (Socio) Pros & Cons
Brandlive
Brandlive is used for virtual events with a high volume of guests and is designed as a creative canvas for streaming video content.
The software allows people to create branded virtual and hybrid meetings and event pages. Users can also add key features like chat, resource downloads, product links, and social media integrations. Brandlive is mostly used for large, internal corporate all-hands and town hall meetings.
Brandlive Pros & Cons
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